Financial Contrast: Life360 (NASDAQ:LIF) & Senstar Technologies (NASDAQ:SNT)

Senstar Technologies (NASDAQ:SNT) and Life360 (NASDAQ:LIF) are both industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, valuation, dividends and analyst recommendations.

Insider and Institutional Ownership

20.8% of Senstar Technologies shares are held by institutional investors. Comparatively, 20.0% of Life360 shares are held by institutional investors. 24.4% of Senstar Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Risk & Volatility

Senstar Technologies has a beta of 2.79, indicating that its share price is 179% more volatile than the S&P 500. Comparatively, Life360 has a beta of 3.8, indicating that its share price is 280% more volatile than the S&P 500.

Earnings and Valuation

This table compares Senstar Technologies and Life360″s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Senstar Technologies	$35.75 million	2.54	$2.64 million	$0.20	19.45
Life360	$371.48 million	11.64	-$4.55 million	$0.34	162.15

Senstar Technologies has higher earnings, but lower revenue than Life360. Senstar Technologies is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Senstar Technologies and Life360, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Senstar Technologies	0	1	0	0	2.00
Life360	0	4	6	1	2.73

Life360 has a consensus target price of $90.31, indicating a potential upside of 63.82%. Given Life360’s stronger consensus rating and higher probable upside, analysts clearly believe Life360 is more favorable than Senstar Technologies.

Profitability

This table compares Senstar Technologies and Life360’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Senstar Technologies	12.83%	12.02%	9.18%
Life360	6.46%	7.95%	4.87%

Summary

Life360 beats Senstar Technologies on 9 of the 15 factors compared between the two stocks.

About Senstar Technologies

Senstar Technologies Corporation provides physical, video, and access control security products and solutions worldwide. It offers solutions for critical sites, which leverage its portfolio of perimeter intrusion detection systems, and video management software with intelligent video analytics security solutions, as well as access control products and technologies. The company's solutions and products are optimized for perimeter, outdoor, and general security applications. Its portfolio of critical infrastructure protection and site protection technologies includes various smart barriers and fences, fence mounted sensors, virtual gates, buried and concealed detection systems, and sensors for sub-surface intrusion, such as to secure pipelines, as well as video analytics software and video management systems. Senstar Technologies Corporation was incorporated in 1984 and is based in Ottawa, Canada.

About Life360

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.