Digimarc Corporation (NASDAQ: DMRC) is one of 66 public companies in the “Application Software” industry, but how does it compare to its competitors? We will compare Digimarc Corporation to similar companies based on the strength of its valuation, risk, earnings, analyst recommendations, profitability, dividends and institutional ownership.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Digimarc Corporation and its competitors, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Digimarc Corporation 0 1 4 0 2.80
Digimarc Corporation Competitors 181 1543 2932 98 2.62

Digimarc Corporation presently has a consensus price target of $45.75, suggesting a potential upside of 24.83%. As a group, “Application Software” companies have a potential upside of 3.39%. Given Digimarc Corporation’s stronger consensus rating and higher probable upside, research analysts plainly believe Digimarc Corporation is more favorable than its competitors.

Insider & Institutional Ownership

52.8% of Digimarc Corporation shares are held by institutional investors. Comparatively, 68.5% of shares of all “Application Software” companies are held by institutional investors. 7.5% of Digimarc Corporation shares are held by insiders. Comparatively, 15.7% of shares of all “Application Software” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Risk and Volatility

Digimarc Corporation has a beta of -1.2, meaning that its stock price is 220% less volatile than the S&P 500. Comparatively, Digimarc Corporation’s competitors have a beta of 1.61, meaning that their average stock price is 61% more volatile than the S&P 500.

Profitability

This table compares Digimarc Corporation and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Digimarc Corporation -90.69% -30.98% -29.02%
Digimarc Corporation Competitors -66.80% -94.48% -18.59%

Valuation & Earnings

This table compares Digimarc Corporation and its competitors revenue, earnings per share (EPS) and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Digimarc Corporation $21.79 million -$21.67 million -16.29
Digimarc Corporation Competitors $980.90 million $67.84 million 35.44

Digimarc Corporation’s competitors have higher revenue and earnings than Digimarc Corporation. Digimarc Corporation is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Summary

Digimarc Corporation competitors beat Digimarc Corporation on 8 of the 12 factors compared.

Digimarc Corporation Company Profile

Digimarc Corporation (Digimarc) enables governments and enterprises to give digital identities to media and objects that computers can sense and recognize. The Company’s Digimarc Discover, Digimarc Barcode and Intuitive Computing Platform are designed to optimize the identification of consumer brand impressions, facilitating mobile-centric shopping. The Company operates through media management solutions segment. The Company’s platform includes means to embed Digimarc Barcodes, invisible and inaudible barcode-like information that is recognizable by smartphones, industrial scanners, and other computer interfaces into various forms of media content, including consumer product packaging. Its Digimarc Barcodes has a range of applications, including facilitating scanning of products at retail checkout, as well as engagement with smartphone-equipped consumers. The Digimarc Barcode allows automatic identification of media without visible computer codes, such as traditional barcodes.

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