Brookdale Senior Living (NYSE: BKD) and Omnicare (NYSE:OCR) are both medical companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation and analyst recommendations.

Analyst Recommendations

This is a summary of recent recommendations for Brookdale Senior Living and Omnicare, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brookdale Senior Living 0 0 5 0 3.00
Omnicare 0 0 0 0 N/A

Brookdale Senior Living presently has a consensus price target of $15.30, indicating a potential upside of 54.08%. Given Brookdale Senior Living’s higher probable upside, equities research analysts plainly believe Brookdale Senior Living is more favorable than Omnicare.

Earnings & Valuation

This table compares Brookdale Senior Living and Omnicare’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Brookdale Senior Living $4.98 billion 0.37 -$404.39 million ($4.60) -2.16
Omnicare N/A N/A N/A $1.63 60.06

Omnicare has lower revenue, but higher earnings than Brookdale Senior Living. Brookdale Senior Living is trading at a lower price-to-earnings ratio than Omnicare, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

99.6% of Brookdale Senior Living shares are held by institutional investors. 1.5% of Brookdale Senior Living shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


This table compares Brookdale Senior Living and Omnicare’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brookdale Senior Living -17.85% -0.79% -0.17%
Omnicare 1.96% 5.37% 2.20%


Brookdale Senior Living beats Omnicare on 5 of the 9 factors compared between the two stocks.

About Brookdale Senior Living

Brookdale Senior Living Inc. operates senior living communities in the United States. The Company operates independent living, assisted living and dementia-care communities, and continuing care retirement centers (CCRCs). It operates through five segments: Retirement Centers; Assisted Living; CCRCs-Rental; Brookdale Ancillary Services and Management Services. The Retirement Centers segment includes owned or leased communities for middle to upper income seniors. The Assisted Living segment includes owned or leased communities that offer housing and round the clock assistance with activities of daily life to mid-acuity frail and elderly residents. The CCRCs-Rental segment includes leased communities that offer living arrangements to accommodate physical ability and health. The Brookdale Ancillary Services segment includes outpatient therapy, home health and hospice services, as well as education and wellness programs. The Management Services segment includes communities operated by it.

About Omnicare

Omnicare, Inc. is a healthcare services company that specializes in the management of complex pharmaceutical care. The Company operates two primary businesses, Long-Term Care Group (LTC) and Specialty Care Group (SCG), each serving different customer populations. Through LTC, the Company is a provider of pharmaceuticals and related pharmacy and ancillary services to long-term care facilities, as well as chronic care facilities and other settings. As of December 31, 2014, LTC provided pharmacy services in the United States in 47 states and the District of Columbia. The Specialty Care Group (SCG) operates across a spectrum of the healthcare continuum, serving the needs of biopharmaceutical manufacturers, physicians, nurses, caregivers and patients. Its SCG services are primarily focused on the specialty pharmaceutical market and incorporate four platforms: brand support services, supply chain solutions, patient support services and specialty pharmacy.

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