MDC Partners (NASDAQ: MDCA) is one of 37 publicly-traded companies in the “Advertising & Marketing” industry, but how does it compare to its peers? We will compare MDC Partners to similar companies based on the strength of its dividends, institutional ownership, risk, profitability, analyst recommendations, valuation and earnings.

Risk & Volatility

MDC Partners has a beta of 1.5, suggesting that its share price is 50% more volatile than the S&P 500. Comparatively, MDC Partners’ peers have a beta of 1.05, suggesting that their average share price is 5% more volatile than the S&P 500.

Valuation & Earnings

This table compares MDC Partners and its peers revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
MDC Partners $1.47 billion $150.77 million -19.55
MDC Partners Competitors $1.10 billion $149.96 million 19.78

MDC Partners has higher revenue and earnings than its peers. MDC Partners is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares MDC Partners and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MDC Partners -1.70% -5.72% 1.77%
MDC Partners Competitors -7.37% -10.02% -3.30%

Institutional & Insider Ownership

83.7% of MDC Partners shares are owned by institutional investors. Comparatively, 59.3% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 3.4% of MDC Partners shares are owned by company insiders. Comparatively, 22.1% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings and target prices for MDC Partners and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MDC Partners 0 4 3 0 2.43
MDC Partners Competitors 43 416 873 16 2.64

MDC Partners currently has a consensus target price of $12.17, indicating a potential upside of 11.11%. As a group, “Advertising & Marketing” companies have a potential upside of 12.49%. Given MDC Partners’ peers stronger consensus rating and higher possible upside, analysts plainly believe MDC Partners has less favorable growth aspects than its peers.

Summary

MDC Partners beats its peers on 8 of the 13 factors compared.

About MDC Partners

MDC Partners Inc. is a provider of global marketing, advertising, activation, communications and strategic consulting solutions. The Company and its subsidiary agencies (Partner Firms) deliver a range of customized services. The Company’s segments include Reportable Segment, All Other and Corporate. The Reportable segment consists of the Company’s integrated advertising, media and public relations service companies. The All Other segment consists of the companies that provide the Company’s specialist marketing offerings, such as direct marketing, sales promotion, market research, strategic communications, database and customer relationship management, data analytics and insights, corporate identity, and design and branding. The Reportable segment includes the operations of various companies, such as Allison & Partners, Anomaly, Crispin Porter + Bogusky, Doner, Forsman & Bodenfors, Hunter PR, kbs, MDC Media Partners and 72andSunny.

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