Cinemark (NYSE:CNK) and TIX (OTCMKTS:TIXC) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, analyst recommendations and risk.

Risk and Volatility

Cinemark has a beta of 0.79, suggesting that its share price is 21% less volatile than the S&P 500. Comparatively, TIX has a beta of 0.72, suggesting that its share price is 28% less volatile than the S&P 500.


Cinemark pays an annual dividend of $1.28 per share and has a dividend yield of 3.3%. TIX does not pay a dividend. Cinemark pays out 56.6% of its earnings in the form of a dividend. Cinemark has increased its dividend for 2 consecutive years.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Cinemark and TIX, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cinemark 0 2 7 0 2.78
TIX 0 0 0 0 N/A

Cinemark presently has a consensus target price of $44.00, indicating a potential upside of 14.17%. Given Cinemark’s higher possible upside, equities research analysts plainly believe Cinemark is more favorable than TIX.


This table compares Cinemark and TIX’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cinemark 9.12% 19.92% 6.53%
TIX -50.81% -11.59% -10.39%

Earnings & Valuation

This table compares Cinemark and TIX’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cinemark $2.99 billion 1.50 $264.18 million $2.26 17.05
TIX $17.40 million 0.29 -$4.68 million N/A N/A

Cinemark has higher revenue and earnings than TIX.


Cinemark beats TIX on 11 of the 12 factors compared between the two stocks.

About Cinemark

Cinemark Holdings, Inc., together with its subsidiaries, engages in the motion picture exhibition business. As of October 15, 2018, it operated 539 theatres with 5,998 screens in 41 states of the United States, Brazil, Argentina, Chile, and 12 other Latin American countries. The company was incorporated in 2006 and is headquartered in Plano, Texas.

About TIX

Tix Corporation, through its subsidiary, Tix4Tonight, LLC, operates as an entertainment company in the United States. The company provides discount ticketing and discount dinner reservations services. It offers discount tickets under short-term, exclusive, and nonexclusive agreements in Las Vegas at a discount of up to 50 percent for same-day shows, concerts, attractions, and sporting events. The company also provides reservations for discounted dinners at various restaurants surrounding the Las Vegas strip and downtown. As of February 21, 2017, it operated 10 discount ticket stores in Las Vegas under its Tix4Tonight marquee. The company was formerly known as Cinema Ride, Inc. and changed its name to Tix Corporation in March 2005. Tix Corporation was founded in 1993 and is headquartered in Studio City, California.

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