Everyday Health (NYSE: EVDY) and Equifax (NYSE:EFX) are both industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, profitability, dividends, analyst recommendations, earnings, institutional ownership and valuation.

Dividends

Equifax pays an annual dividend of $1.56 per share and has a dividend yield of 1.1%. Everyday Health does not pay a dividend. Equifax pays out 33.1% of its earnings in the form of a dividend. Equifax has raised its dividend for 5 consecutive years.

Risk & Volatility

Everyday Health has a beta of 1.33, indicating that its share price is 33% more volatile than the S&P 500. Comparatively, Equifax has a beta of 0.91, indicating that its share price is 9% less volatile than the S&P 500.

Profitability

This table compares Everyday Health and Equifax’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Everyday Health -9.73% -14.40% -6.75%
Equifax 17.44% 24.88% 10.51%

Earnings & Valuation

This table compares Everyday Health and Equifax’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Everyday Health N/A N/A N/A ($0.93) -11.29
Equifax $3.29 billion 5.21 $1.22 billion $4.72 30.18

Equifax has higher revenue and earnings than Everyday Health. Everyday Health is trading at a lower price-to-earnings ratio than Equifax, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings and target prices for Everyday Health and Equifax, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Everyday Health 0 4 0 0 2.00
Equifax 1 2 8 0 2.64

Everyday Health presently has a consensus price target of $10.63, indicating a potential upside of 1.19%. Equifax has a consensus price target of $146.60, indicating a potential upside of 2.90%. Given Equifax’s stronger consensus rating and higher probable upside, analysts plainly believe Equifax is more favorable than Everyday Health.

Insider and Institutional Ownership

73.1% of Everyday Health shares are owned by institutional investors. Comparatively, 90.0% of Equifax shares are owned by institutional investors. 19.8% of Everyday Health shares are owned by company insiders. Comparatively, 1.3% of Equifax shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Equifax beats Everyday Health on 11 of the 14 factors compared between the two stocks.

About Everyday Health

Everyday Health, Inc., formerly Waterfront Media Inc., operates a digital marketing and communications platform for healthcare marketers that want to engage with consumers and healthcare professionals. The Company’s platform combines content from brands, data and analytics. The Company’s segment is providing digital health marketing and communications solutions. The Company’s flagship brand, Everyday Health, is a health information portal that provides consumers with actionable health information intended to empower users to manage their health and wellness. The Company’s flagship professional property, MedPage Today, includes a team of approximately 30 journalists, including editors, reporters and videographers, and provides clinical news based on research findings published in peer-reviewed medical journals, as well as research reported at various medical conferences around the world.

About Equifax

Equifax Inc. is a global provider of information solutions and human resources business process outsourcing services for businesses, governments and consumers. The Company operates in four segments: U.S. Information Solutions (USIS), International, Workforce Solutions and Global Consumer Solutions. Its products and services are based on databases of consumer and business information derived from various sources, including credit, financial assets, telecommunications and utility payments, employment, income, demographic and marketing data. It uses statistical techniques and software tools to analyze all available data, creating customized insights, decision-making solutions and processing services for its clients. It helps consumers understand, manage and protect their personal information and make more informed financial decisions. The Company also provides information, technology and services to support debt collections and recovery management.

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