Diversified Enterprises LLC Grows Position in Amazon.com, Inc. $AMZN

Diversified Enterprises LLC boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 80.1% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 40,126 shares of the e-commerce giant’s stock after purchasing an additional 17,840 shares during the period. Amazon.com makes up about 0.6% of Diversified Enterprises LLC’s portfolio, making the stock its 22nd biggest position. Diversified Enterprises LLC’s holdings in Amazon.com were worth $9,262,000 as of its most recent filing with the Securities and Exchange Commission.

Several other large investors also recently bought and sold shares of the stock. Vanguard Group Inc. grew its position in Amazon.com by 1.1% during the 1st quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant’s stock worth $158,348,557,000 after purchasing an additional 8,913,959 shares during the last quarter. State Street Corp grew its position in Amazon.com by 2.0% during the 3rd quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant’s stock worth $83,805,794,000 after purchasing an additional 7,584,156 shares during the last quarter. Geode Capital Management LLC grew its position in Amazon.com by 1.7% during the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after purchasing an additional 3,721,658 shares during the last quarter. Norges Bank purchased a new stake in Amazon.com during the 2nd quarter worth approximately $27,438,011,000. Finally, Northern Trust Corp grew its position in Amazon.com by 0.3% during the 1st quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant’s stock worth $18,527,354,000 after purchasing an additional 302,858 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Insider Activity

In related news, Director Jonathan Rubinstein sold 3,706 shares of the stock in a transaction on Thursday, April 30th. The shares were sold at an average price of $273.02, for a total transaction of $1,011,812.12. Following the sale, the director directly owned 74,948 shares of the company’s stock, valued at approximately $20,462,302.96. This represents a 4.71% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the stock in a transaction on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 190,593 shares of company stock valued at $46,081,241. 8.90% of the stock is currently owned by corporate insiders.

Wall Street Analysts Forecast Growth

AMZN has been the topic of several research analyst reports. Morgan Stanley boosted their target price on shares of Amazon.com from $300.00 to $330.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Rosenblatt Securities upped their price objective on shares of Amazon.com from $296.00 to $332.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Stifel Nicolaus set a $319.00 price objective on shares of Amazon.com and gave the company a “buy” rating in a report on Thursday, April 30th. TD Securities raised shares of Amazon.com to a “buy” rating in a report on Monday, April 13th. Finally, President Capital dropped their price objective on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a report on Tuesday, February 10th. Fifty-seven research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, Amazon.com presently has an average rating of “Moderate Buy” and an average target price of $312.52.

Amazon.com Stock Down 1.2%

AMZN stock opened at $264.14 on Friday. The firm’s fifty day simple moving average is $234.47 and its 200-day simple moving average is $230.67. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $278.56. The company has a market capitalization of $2.84 trillion, a P/E ratio of 31.60, a price-to-earnings-growth ratio of 2.00 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same period in the prior year, the firm posted $1.59 earnings per share. The firm’s quarterly revenue was up 16.6% compared to the same quarter last year. As a group, equities research analysts forecast that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.