Direct Digital (NASDAQ:DRCT) Rating Increased to Sell at Wall Street Zen

Wall Street Zen upgraded shares of Direct Digital (NASDAQ:DRCT) to a sell rating in a research report released on Saturday.

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of Direct Digital in a research report on Wednesday, October 8th. One investment analyst has rated the stock with a Buy rating, one has issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, Direct Digital has an average rating of “Hold” and a consensus target price of $330.00.

Direct Digital Stock Up 1.8%

Shares of DRCT opened at $1.72 on Friday. The stock has a market cap of $946,000.00, a PE ratio of -0.02 and a beta of 6.00. Direct Digital has a 12-month low of $1.60 and a 12-month high of $85.25. The business has a 50-day simple moving average of $5.41 and a two-hundred day simple moving average of $17.31.

Direct Digital (NASDAQ:DRCT) last released its quarterly earnings results on Wednesday, November 12th. The company reported ($13.20) earnings per share for the quarter, missing the consensus estimate of ($8.80) by ($4.40). The firm had revenue of $7.98 million during the quarter, compared to the consensus estimate of $14.50 million. On average, equities research analysts expect that Direct Digital will post -1.91 EPS for the current year.

Institutional Inflows and Outflows

An institutional investor recently raised its position in Direct Digital stock. XTX Topco Ltd grew its position in Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% during the second quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 53,787 shares of the company’s stock after purchasing an additional 38,534 shares during the quarter. XTX Topco Ltd owned approximately 0.28% of Direct Digital worth $30,000 as of its most recent filing with the SEC. Institutional investors and hedge funds own 4.02% of the company’s stock.

About Direct Digital

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.