Direct Digital Holdings, Inc. (NASDAQ:DRCT) Short Interest Update

Direct Digital Holdings, Inc. (NASDAQ:DRCT) was the target of a significant increase in short interest in December. As of December 31st, there was short interest totaling 2,168,633 shares, an increase of 274.7% from the December 15th total of 578,717 shares. Based on an average daily trading volume, of 37,460,158 shares, the days-to-cover ratio is currently 0.1 days. Currently, 9.7% of the shares of the stock are sold short. Currently, 9.7% of the shares of the stock are sold short. Based on an average daily trading volume, of 37,460,158 shares, the days-to-cover ratio is currently 0.1 days.

Analysts Set New Price Targets

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of Direct Digital in a research note on Wednesday, October 8th. One analyst has rated the stock with a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus target price of $330.00.

Direct Digital Trading Down 7.9%

Shares of Direct Digital stock opened at $1.75 on Wednesday. The company’s fifty day simple moving average is $6.23 and its 200-day simple moving average is $17.83. The company has a market cap of $955,500.00, a price-to-earnings ratio of -0.02 and a beta of 6.00. Direct Digital has a 1 year low of $1.82 and a 1 year high of $85.25.

Direct Digital (NASDAQ:DRCT) last posted its quarterly earnings data on Wednesday, November 12th. The company reported ($13.20) earnings per share for the quarter, missing the consensus estimate of ($8.80) by ($4.40). The business had revenue of $7.98 million for the quarter, compared to analysts’ expectations of $14.50 million. As a group, research analysts forecast that Direct Digital will post -1.91 earnings per share for the current fiscal year.

Institutional Trading of Direct Digital

A hedge fund recently raised its stake in Direct Digital stock. XTX Topco Ltd raised its holdings in Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% during the 2nd quarter, according to the company in its most recent disclosure with the SEC. The firm owned 53,787 shares of the company’s stock after buying an additional 38,534 shares during the quarter. XTX Topco Ltd owned 0.28% of Direct Digital worth $30,000 as of its most recent SEC filing. 4.02% of the stock is owned by institutional investors and hedge funds.

About Direct Digital

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.