(NYSE: DESP) and TripAdvisor (NASDAQ:TRIP) are both transportation companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, institutional ownership, profitability and analyst recommendations.

Valuation & Earnings

This table compares and TripAdvisor’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio $411.16 million 4.41 $17.79 million N/A N/A
TripAdvisor $1.48 billion 3.21 $120.00 million $0.47 72.70

TripAdvisor has higher revenue and earnings than


This table compares and TripAdvisor’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets N/A N/A N/A
TripAdvisor 4.26% 6.81% 4.13%

Analyst Ratings

This is a summary of recent ratings and target prices for and TripAdvisor, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 0 2 3 0 2.60
TripAdvisor 6 17 0 0 1.74 presently has a consensus price target of $35.80, indicating a potential upside of 32.54%. TripAdvisor has a consensus price target of $39.82, indicating a potential upside of 16.55%. Given’s stronger consensus rating and higher possible upside, research analysts clearly believe is more favorable than TripAdvisor.

Insider and Institutional Ownership

14.4% of shares are held by institutional investors. Comparatively, 90.3% of TripAdvisor shares are held by institutional investors. 1.1% of TripAdvisor shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


TripAdvisor beats on 7 of the 11 factors compared between the two stocks. Company Profile Corp is an Argentina-based travel agency. The Company’s activities are divided into two business segments: Air, as well as Packages, Hotels and Other Travel Products. The Air division focuses on the sale of airline tickets. The Packages, Hotels and Other Travel Products division includes sales of travel packages with or without airline tickets and hotel rooms, as well as stand-alone sales of hotel rooms, including vacation rentals, car rentals, bus tickets, cruise tickets, travel insurance and destination services. Its destinations include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Spain, the United States, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela. The Company operates through a number of subsidiaries in Latin America and the United States.

TripAdvisor Company Profile

TripAdvisor, Inc. owns and operates a portfolio of online travel brands. TripAdvisor, the Company’s brand, is a travel site. The Company operates through two segments: Hotel and Non-Hotel. The Company’s Hotel segment includes click-based advertising and transaction; display-based and subscription-based advertising, and other hotel operations. The Non-Hotel segment includes Attractions, Restaurants and Vacation Rentals businesses. The Company’s platform also enables users to compare real-time pricing and availability for these experiences, as well as to book hotels, flights, cruises, vacation rentals, tours, activities and attractions, and restaurants, on either a TripAdvisor site or application, or a travel partner site or application. As of December 31, 2016, the Company’s TripAdvisor-branded Websites included in the United States and localized versions of the TripAdvisor Website in 48 markets and 28 languages around the world.

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