Daiwa Securities Group Cuts Amazon.com (NASDAQ:AMZN) Price Target to $280.00

Amazon.com (NASDAQ:AMZN) had its price target lowered by stock analysts at Daiwa Securities Group from $300.00 to $280.00 in a research note issued on Wednesday,MarketScreener reports. The firm currently has a “buy” rating on the e-commerce giant’s stock. Daiwa Securities Group’s price objective would indicate a potential upside of 35.23% from the company’s previous close.

A number of other analysts also recently issued reports on AMZN. Loop Capital raised their price objective on shares of Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a report on Tuesday, November 18th. Mizuho downgraded Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 18th. Maxim Group boosted their target price on Amazon.com from $280.00 to $290.00 and gave the company a “buy” rating in a research note on Friday, February 6th. Desjardins lifted their price objective on shares of Amazon.com to $218.00 in a research note on Monday, December 8th. Finally, Zacks Research cut shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. Fifty-five analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $288.60.

Amazon.com Stock Performance

Shares of AMZN stock opened at $207.05 on Wednesday. The stock has a market capitalization of $2.22 trillion, a PE ratio of 28.88, a PEG ratio of 1.33 and a beta of 1.37. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The business’s 50 day simple moving average is $232.45 and its 200 day simple moving average is $229.46. Amazon.com has a one year low of $161.38 and a one year high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same period last year, the firm posted $1.86 earnings per share. Amazon.com’s quarterly revenue was up 13.6% compared to the same quarter last year. As a group, research analysts forecast that Amazon.com will post 6.31 earnings per share for the current year.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This represents a 0.89% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of the firm’s stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total transaction of $583,050.00. Following the completion of the sale, the chief executive officer directly owned 505,934 shares in the company, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 47,061 shares of company stock worth $10,351,262 over the last ninety days. Insiders own 10.80% of the company’s stock.

Institutional Investors Weigh In On Amazon.com

Institutional investors and hedge funds have recently bought and sold shares of the business. Norges Bank purchased a new stake in shares of Amazon.com in the 4th quarter worth about $32,868,735,000. Nuveen LLC bought a new stake in Amazon.com during the first quarter worth about $11,674,091,000. Vanguard Group Inc. increased its stake in shares of Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after purchasing an additional 17,447,045 shares in the last quarter. Laurel Wealth Advisors LLC lifted its holdings in shares of Amazon.com by 22,085.8% during the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after purchasing an additional 12,122,668 shares during the last quarter. Finally, Goldman Sachs Group Inc. grew its stake in shares of Amazon.com by 21.3% in the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock worth $11,017,657,000 after buying an additional 10,176,835 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: FCC cleared Amazon to deploy 4,500 additional LEO internet satellites (bringing the planned constellation to ~7,700), a material step for Amazon LEO broadband and a long‑term growth catalyst for services revenue. FCC approves Amazon LEO tranche
• Positive Sentiment: Amazon Pharmacy will expand same‑day prescription delivery to about 4,500 U.S. cities/towns by year‑end, widening addressable market and improving convenience-led differentiation in healthcare services. Amazon Pharmacy same-day expansion
• Positive Sentiment: Amazon disclosed a ~5.3% stake in Beta Technologies, signaling strategic bets in electric/aviation infra and climate tech; the move also boosted market interest in related ecosystem names. Amazon stake in Beta Technologies
• Positive Sentiment: Product/service rollouts aimed at health and AI monetization: Amazon One Medical launched a Health Insights beta to improve patient lab result understanding, while reports show Amazon exploring an AI content marketplace for publishers — both initiatives expand higher‑margin service opportunities. One Medical Health Insights AI content marketplace talks
• Neutral Sentiment: Media/analyst commentary (podcasts and buy‑the‑dip pieces) is active — these shape retail flows but don’t change fundamentals immediately. Wall Street Breakfast Podcast
• Negative Sentiment: Big picture headwind: the market remains focused on Amazon’s $200B 2026 capex plan for AI/data centers and the Q4 EPS miss — these drove the recent selloff and valuation re‑rating. $200B AI capex coverage
• Negative Sentiment: Analyst/institutional moves are mixed-to-negative: some price‑target cuts and high‑profile stake trims (Morningstar, Vulcan) plus a Citigroup pessimistic forecast and notable insider selling are weighing on near‑term sentiment. Citigroup forecast Morningstar trims stake
• Negative Sentiment: Short‑term volatility risk: heavy options activity and post‑earnings positioning mean swings can be amplified; investors should watch capex execution and AWS growth cadence. Options and positioning note

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.