Cumberland Partners Ltd Sells 3,941 Shares of Salesforce Inc. $CRM

Cumberland Partners Ltd decreased its holdings in shares of Salesforce Inc. (NYSE:CRM) by 4.6% during the third quarter, HoldingsChannel reports. The fund owned 82,212 shares of the CRM provider’s stock after selling 3,941 shares during the quarter. Salesforce comprises about 1.3% of Cumberland Partners Ltd’s investment portfolio, making the stock its 22nd biggest holding. Cumberland Partners Ltd’s holdings in Salesforce were worth $19,484,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors have also recently made changes to their positions in the company. Norges Bank bought a new position in Salesforce in the 2nd quarter worth about $2,826,049,000. Laurel Wealth Advisors LLC lifted its holdings in shares of Salesforce by 27,361.5% in the second quarter. Laurel Wealth Advisors LLC now owns 3,424,169 shares of the CRM provider’s stock worth $933,737,000 after buying an additional 3,411,700 shares in the last quarter. Acadian Asset Management LLC lifted its holdings in shares of Salesforce by 1,729.6% in the second quarter. Acadian Asset Management LLC now owns 1,973,141 shares of the CRM provider’s stock worth $538,020,000 after buying an additional 1,865,297 shares in the last quarter. Amundi grew its stake in Salesforce by 26.2% during the second quarter. Amundi now owns 7,755,317 shares of the CRM provider’s stock valued at $2,087,545,000 after acquiring an additional 1,612,413 shares in the last quarter. Finally, Schroder Investment Management Group grew its stake in Salesforce by 45.8% during the second quarter. Schroder Investment Management Group now owns 3,931,945 shares of the CRM provider’s stock valued at $1,072,202,000 after acquiring an additional 1,234,969 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce Stock Up 2.0%

CRM opened at $187.89 on Thursday. The business’s fifty day simple moving average is $233.77 and its 200 day simple moving average is $240.98. Salesforce Inc. has a 52 week low of $180.24 and a 52 week high of $329.74. The company has a quick ratio of 0.98, a current ratio of 0.98 and a debt-to-equity ratio of 0.14. The stock has a market cap of $176.05 billion, a PE ratio of 25.09, a P/E/G ratio of 1.26 and a beta of 1.27.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. The firm had revenue of $10.26 billion during the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The company’s revenue for the quarter was up 9.1% compared to the same quarter last year. During the same period in the prior year, the business earned $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, research analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were paid a dividend of $0.416 per share. The ex-dividend date of this dividend was Thursday, December 18th. This represents a $1.66 annualized dividend and a dividend yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is 22.16%.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: New partner integrations with Salesforce expand go‑to‑market and reinforce AppExchange monetization (AcuityMD launched an AcuityMD app on the Salesforce AppExchange). AcuityMD for Salesforce Announcement
• Positive Sentiment: Asymbl expanded collaboration aims to boost Salesforce’s AI workforce orchestration capabilities — incremental product wins that support long‑term AI positioning. Asymbl Collaboration
• Positive Sentiment: Some sell‑side support remains: BTIG kept a Buy rating despite lowering its target (shows split analyst views and pockets of conviction). BTIG Research Note
• Neutral Sentiment: Wells Fargo cut its price target (from $265 to $235) and moved to Equal Weight — a downgrade in upside but not a bearish stance. Wells Fargo Note
• Neutral Sentiment: Citigroup trimmed its target sharply to $197 and set a Neutral rating — lowers analyst support and narrows upside from current levels. Citigroup Note
• Neutral Sentiment: RBC issued a Hold, reflecting more cautious near‑term sentiment from another major shop. RBC Hold
• Neutral Sentiment: UBS checks show an uptick in Agentforce but “muted” core growth — mixed operational signals ahead of earnings. UBS Checks
• Negative Sentiment: Mizuho issued a pessimistic forecast and lowered expectations, adding to the negative analyst momentum that’s pressuring the share price. Mizuho Forecast
• Negative Sentiment: Multiple downgrades and price‑target cuts triggered near‑term selling (reports note the stock trading down after an analyst downgrade). Analyst Downgrade / Trading Reaction
• Negative Sentiment: Broader AI‑sized SaaS fears and sector volatility (the “SaaSpocalypse” narrative) continue to pressure enterprise software multiples and weigh on CRM sentiment. Sector AI Fears

Analysts Set New Price Targets

CRM has been the topic of several recent analyst reports. Guggenheim reiterated a “neutral” rating on shares of Salesforce in a research note on Thursday, December 4th. Mizuho decreased their price target on shares of Salesforce from $340.00 to $280.00 and set an “outperform” rating on the stock in a report on Tuesday. Needham & Company LLC reissued a “buy” rating and set a $400.00 price objective on shares of Salesforce in a research note on Thursday, December 4th. Northland Securities boosted their target price on Salesforce from $264.00 to $267.00 and gave the stock a “market perform” rating in a research report on Thursday, December 4th. Finally, Wall Street Zen raised Salesforce from a “hold” rating to a “buy” rating in a report on Friday, November 28th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, twelve have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $312.00.

Insider Buying and Selling at Salesforce

In related news, insider Parker Harris sold 134,662 shares of the stock in a transaction on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the transaction, the insider owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. This trade represents a 49.07% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director David Blair Kirk bought 1,936 shares of the firm’s stock in a transaction that occurred on Wednesday, December 17th. The stock was acquired at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the transaction, the director owned 10,677 shares in the company, valued at $2,761,499.28. This trade represents a 22.15% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 3.00% of the stock is currently owned by insiders.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.