Coca-Cola European Partners (NYSE:CCE) and Leading Brands (NASDAQ:LBIX) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, earnings, dividends, profitability and risk.

Profitability

This table compares Coca-Cola European Partners and Leading Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Coca-Cola European Partners 6.26% 16.36% 6.01%
Leading Brands N/A N/A N/A

Dividends

Coca-Cola European Partners pays an annual dividend of $0.56 per share and has a dividend yield of 1.1%. Leading Brands does not pay a dividend. Coca-Cola European Partners pays out 23.4% of its earnings in the form of a dividend. Coca-Cola European Partners has increased its dividend for 10 consecutive years.

Earnings & Valuation

This table compares Coca-Cola European Partners and Leading Brands’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Coca-Cola European Partners $12.50 billion 1.91 $777.64 million $2.39 20.64
Leading Brands N/A N/A N/A N/A N/A

Coca-Cola European Partners has higher revenue and earnings than Leading Brands.

Insider & Institutional Ownership

31.4% of Coca-Cola European Partners shares are owned by institutional investors. Comparatively, 6.9% of Leading Brands shares are owned by institutional investors. 3.0% of Coca-Cola European Partners shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Coca-Cola European Partners and Leading Brands, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coca-Cola European Partners 0 3 5 0 2.63
Leading Brands 0 0 0 0 N/A

Coca-Cola European Partners presently has a consensus target price of $47.20, suggesting a potential downside of 4.30%. Given Coca-Cola European Partners’ higher possible upside, equities analysts plainly believe Coca-Cola European Partners is more favorable than Leading Brands.

Summary

Coca-Cola European Partners beats Leading Brands on 10 of the 11 factors compared between the two stocks.

About Coca-Cola European Partners

Coca-Cola European Partners Plc engages in the distribution and sale of ready-to-drink beverages. IT operates through the following brands: Coca-Cola, Diet Coke or Coca-Cola Light, Coke Zero, Coca-Cola Life, Fanta, and Sprite. It also offers energy drinks, waters, juices, sports drinks, and ready-to-drink teas. The company was founded on May 28, 2016 and is headquartered in Uxbridge, the United Kingdom.

About Leading Brands

Leading Brands, Inc. does not have significant operations. Previously, it was engaged in the production and distribution of beverages. The company was formerly known as Brio Industries Inc. and changed its name to Leading Brands, Inc. in October 1999. Leading Brands, Inc. was founded in 1986 and is headquartered in Vancouver, Canada.

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