Civeo (NYSE: CVEO) and COMSCORE (OTCMKTS:SCOR) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, valuation, institutional ownership, earnings, dividends and risk.

Insider & Institutional Ownership

76.4% of Civeo shares are owned by institutional investors. Comparatively, 21.2% of COMSCORE shares are owned by institutional investors. 1.4% of Civeo shares are owned by company insiders. Comparatively, 4.9% of COMSCORE shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Risk & Volatility

Civeo has a beta of 4.88, indicating that its stock price is 388% more volatile than the S&P 500. Comparatively, COMSCORE has a beta of 0.77, indicating that its stock price is 23% less volatile than the S&P 500.

Profitability

This table compares Civeo and COMSCORE’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Civeo -19.92% -13.78% -7.76%
COMSCORE N/A N/A N/A

Valuation and Earnings

This table compares Civeo and COMSCORE’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Civeo $397.23 million 0.67 -$96.38 million ($0.60) -3.35
COMSCORE $368.82 million 4.54 -$6.76 million ($0.20) -146.25

COMSCORE has higher revenue, but lower earnings than Civeo. COMSCORE is trading at a lower price-to-earnings ratio than Civeo, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and price targets for Civeo and COMSCORE, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Civeo 0 1 2 0 2.67
COMSCORE 0 2 0 0 2.00

Civeo currently has a consensus price target of $4.17, indicating a potential upside of 107.30%. COMSCORE has a consensus price target of $24.00, indicating a potential downside of 17.95%. Given Civeo’s stronger consensus rating and higher possible upside, research analysts clearly believe Civeo is more favorable than COMSCORE.

Summary

COMSCORE beats Civeo on 7 of the 13 factors compared between the two stocks.

Civeo Company Profile

Civeo Corporation is an integrated provider of long-term and temporary remote site accommodations, logistics and facility management services to the natural resource industry. The Company operates in active oil, coal, natural gas and iron ore producing regions, including Canada, Australia and the United States. The Company is engaged in providing an integrated service offering to its customers, which include independent oil and natural gas companies, mining companies and oilfield and mining service companies. The Company operates in three segments: Canadian, Australian and United States. Its scalable modular facilities provide long-term and temporary work force accommodations. Its two primary activities are development and production activity in the oil sands region in Western Canada and the metallurgical coal region of Australia’s Bowen Basin.

COMSCORE Company Profile

comScore, Inc. is a cross-platform measurement company. The Company provides independent data, metrics, products and services to clients in the media, advertising and marketing industries. The Company delivers digital media analytics that help content owners and advertisers understand the composition of consumer media audiences, and also helps marketers understand the performance and effectiveness of advertising targeted at these audiences. The Company measures what people do as they navigate the digital world across multiple technology platforms and devices, including smartphones, tablets, televisions and desktop computers. The Company’s technology measures consumer interactions with digital media, including Websites, applications, video programming and advertising. Its solutions include Audience Analytics, Activation, Advertising Analytics and Movies Worldwide. The Company’s Audience Analytics products include MMX, Video Metrix, Mobile Metrix, qSearch and OnDemand Essentials.

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