Under Armour (NYSE: UA) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, valuation, earnings, analyst recommendations, institutional ownership and profitability.

Profitability

This table compares Under Armour and Under Armour’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Under Armour 2.94% 9.38% 5.23%
Under Armour 2.94% 9.32% 5.00%

Institutional and Insider Ownership

29.8% of Under Armour shares are owned by institutional investors. Comparatively, 30.8% of Under Armour shares are owned by institutional investors. 16.4% of Under Armour shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Volatility and Risk

Under Armour has a beta of 0.7, indicating that its share price is 30% less volatile than the S&P 500. Comparatively, Under Armour has a beta of -0.15, indicating that its share price is 115% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Under Armour and Under Armour, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour 7 12 4 0 1.87
Under Armour 16 18 4 0 1.68

Under Armour presently has a consensus target price of $16.37, indicating a potential upside of 39.54%. Under Armour has a consensus target price of $16.94, indicating a potential upside of 29.52%. Given Under Armour’s stronger consensus rating and higher probable upside, equities analysts plainly believe Under Armour is more favorable than Under Armour.

Earnings & Valuation

This table compares Under Armour and Under Armour’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Under Armour $4.83 billion 1.07 $256.97 million $0.31 37.84
Under Armour $4.83 billion 1.20 $256.97 million $0.31 42.19

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

Summary

Under Armour beats Under Armour on 5 of the 9 factors compared between the two stocks.

About Under Armour

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

About Under Armour

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

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