Cronos Group (NASDAQ:CRON) and USANA Health Sciences (NYSE:USNA) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, institutional ownership, analyst recommendations, earnings and profitability.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Cronos Group and USANA Health Sciences, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cronos Group 1 1 2 0 2.25
USANA Health Sciences 0 0 2 0 3.00

Cronos Group presently has a consensus target price of $6.75, indicating a potential downside of 37.15%. USANA Health Sciences has a consensus target price of $135.00, indicating a potential upside of 13.16%. Given USANA Health Sciences’ stronger consensus rating and higher probable upside, analysts clearly believe USANA Health Sciences is more favorable than Cronos Group.

Profitability

This table compares Cronos Group and USANA Health Sciences’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cronos Group -45.72% -3.22% -3.02%
USANA Health Sciences 7.57% 29.67% 21.58%

Institutional & Insider Ownership

12.4% of Cronos Group shares are held by institutional investors. Comparatively, 54.5% of USANA Health Sciences shares are held by institutional investors. 48.0% of USANA Health Sciences shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Cronos Group and USANA Health Sciences’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cronos Group $3.15 million 604.10 $1.92 million $0.01 1,074.00
USANA Health Sciences $1.05 billion 2.73 $62.53 million $4.06 29.38

USANA Health Sciences has higher revenue and earnings than Cronos Group. USANA Health Sciences is trading at a lower price-to-earnings ratio than Cronos Group, indicating that it is currently the more affordable of the two stocks.

Summary

USANA Health Sciences beats Cronos Group on 10 of the 12 factors compared between the two stocks.

About Cronos Group

Cronos Group Inc., formerly known as PharmaCan Capital Corp., is a principal investment firm. The firm seeks to invest in companies either licensed, or actively seeking a license, to produce medical marijuana pursuant to Canada's Marihuana for Medical Purposes Regulations “MMPR”. The firm typically invests in companies based in Canada. The firm is primarily an equity investor, may also advance debt as appropriate. It seeks to make minority investments with appropriate governance and shareholder rights. The firm seeks board representation consistent with the size of the investment, but does not need control. Cronos Group Inc. was incorporated in January, 2013 and is based in Toronto, Canada with an additional office in Toronto, Canada.

About USANA Health Sciences

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional and personal care products primarily to reduce the risk of chronic degenerative disease. The company offers USANA nutritional products that comprise essentials/CellSentials, such as vitamin and mineral supplements that provide a foundation of total body nutrition for various age groups; optimizers comprising targeted supplements that are designed to meet cardiovascular, skeletal/structural, and digestive health needs; and foods that include low-glycemic meal replacement shakes, snack bars, and other related products, which provide macro-nutrition. It also provides Sensé—beautiful science products, such as personal care products that support healthy skin and hair through topical nourishment, moisturization, and protection; and other products for prenatal, infant, and young child age groups. In addition, the company offers materials and online tools to assist associates in building their businesses, as well as in marketing products. It offers its products directly in the Asia Pacific, the Americas, and Europe. USANA Health Sciences, Inc. was founded in 1992 and is headquartered in Salt Lake City, Utah.

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