Upland Software (NASDAQ:UPLD) and Hopto (OTCMKTS:HPTO) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and earnings.

Insider & Institutional Ownership

67.2% of Upland Software shares are held by institutional investors. Comparatively, 0.0% of Hopto shares are held by institutional investors. 11.6% of Upland Software shares are held by company insiders. Comparatively, 3.9% of Hopto shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Volatility & Risk

Upland Software has a beta of 0.57, indicating that its share price is 43% less volatile than the S&P 500. Comparatively, Hopto has a beta of 1.77, indicating that its share price is 77% more volatile than the S&P 500.

Valuation & Earnings

This table compares Upland Software and Hopto’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Upland Software $149.88 million 6.70 -$10.84 million $1.18 39.64
Hopto $3.15 million 1.03 -$30,000.00 N/A N/A

Hopto has lower revenue, but higher earnings than Upland Software.

Profitability

This table compares Upland Software and Hopto’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Upland Software -8.77% 27.01% 5.86%
Hopto 7.70% -12.91% 10.62%

Analyst Ratings

This is a breakdown of current ratings and target prices for Upland Software and Hopto, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upland Software 0 0 7 0 3.00
Hopto 0 0 0 0 N/A

Upland Software currently has a consensus target price of $52.86, suggesting a potential upside of 13.02%. Given Upland Software’s higher probable upside, analysts plainly believe Upland Software is more favorable than Hopto.

Summary

Upland Software beats Hopto on 8 of the 12 factors compared between the two stocks.

Upland Software Company Profile

Upland Software, Inc. provides cloud-based enterprise work management software in the United States, Canada, and internationally. The company offers a family of software applications under the Upland brand in the areas of information technology (IT), process excellence and operations, finance, professional services, and marketing. Its software applications address enterprise work challenges in various categories comprising project and portfolio management, professional services automation, IT financial management, knowledge engagement, enterprise secure document capture and fax, workflow automation and enterprise content management, supply chain visibility and collaboration, Website management and Web visitor insights, and mobile engagement. The company sells its products through a direct sales organization, as well as through an indirect sales organization that sells to distributors and value-added resellers. It serves customers across a range of industries, including financial services, retail, technology, manufacturing, legal, education, consumer goods, media, telecommunications, government, food and beverage, healthcare, and life sciences, as well as non-profit organizations. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was founded in 2010 and is headquartered in Austin, Texas. Upland Software, Inc. is a subsidiary of Silverback Enterprise Group Inc.

Hopto Company Profile

hopTo Inc., together with its subsidiaries, develops and sells application publishing software in the United States, Brazil, and internationally. Its application publishing software includes application virtualization software and cloud computing software for computer operating systems, including Windows, UNIX, and various Linux-based variants. The company offers its solutions under the GO-Global brand name. GO-Global is an application access solution that provides cross-platform remote access and Web-enabled access to existing software applications, as well as the deployment of secure and private cloud environments for use and/or resale by independent software vendors, corporate enterprises, governmental and educational institutions, and others. Its GO-Global software products include GO-Global for Windows that allows access to Windows-based applications from remote locations, and Internet and dial-up connections; GO-Global for UNIX, which allows access to UNIX and Linux-based applications from remote locations, and Internet connections; and GO-Global Client that allows remote application access from various local, remote, and mobile platforms. The company serves small to medium-sized companies, departments within large corporations, governmental and educational institutions, independent software vendors, and value-added resellers. hopTo Inc. has strategic relationships with KitASP, Elosoft Informatica Ltda, Alcatel-Lucent, GE Intelligent Platforms, GAD eG, and Information Delivery Systems, LLC. The company was formerly known as GraphOn Corporation and changed its name to hopTo Inc. in September 2013. hopTo Inc. was founded in 1996 and is headquartered in Concord, New Hampshire.

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