Data Storage (OTCMKTS:DTST) and Yext (NYSE:YEXT) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, dividends, risk and institutional ownership.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Data Storage and Yext, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Data Storage 0 0 0 0 N/A
Yext 1 1 4 0 2.50

Yext has a consensus price target of $23.60, suggesting a potential upside of 12.97%. Given Yext’s higher probable upside, analysts plainly believe Yext is more favorable than Data Storage.

Risk & Volatility

Data Storage has a beta of 2.36, indicating that its share price is 136% more volatile than the S&P 500. Comparatively, Yext has a beta of 1.14, indicating that its share price is 14% more volatile than the S&P 500.


This table compares Data Storage and Yext’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Data Storage 3.41% 17.60% 4.56%
Yext -32.59% -68.88% -29.61%

Institutional and Insider Ownership

57.8% of Yext shares are owned by institutional investors. 17.0% of Yext shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Data Storage and Yext’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Data Storage $8.89 million 2.36 $260,000.00 N/A N/A
Yext $228.28 million 10.17 -$74.84 million ($0.76) -27.49

Data Storage has higher earnings, but lower revenue than Yext.


Yext beats Data Storage on 6 of the 11 factors compared between the two stocks.

About Data Storage

Data Storage Corporation provides disaster recovery, business continuity, cloud storage, and cloud computing solutions and services primarily in the United States. The company's solutions assist organizations in protecting their data, minimize downtime, and ensure regulatory compliance. Its solutions include infrastructure-as-a-service, data backup, recovery and restore, and data replication services; email archival and compliance; eDiscovery; continuous data protection; data de-duplication; and virtualized system recovery, as well as hybrid cloud services. The company offers its solutions and services to businesses in healthcare, banking and finance, distribution services, manufacturing, construction, education, and government sectors. Data Storage Corporation is headquartered in Melville, New York.

About Yext

Yext, Inc. provides a knowledge engine platform that lets businesses manage their digital knowledge in the cloud and synchronize it to its knowledge network in North America and internationally. The company offers Yext Knowledge Engine, a cloud-based global platform that enables businesses to control and manage their digital knowledge and make it available through its knowledge Network of approximately 150 third-party maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories, and social networks. Its Knowledge Engine is used by end consumers to discover new businesses, read reviews, and find answers to queries. Yext, Inc. serves luxury, retail, food, hospitality, and financial services industries. The company was founded in 2006 and is headquartered in New York, New York.

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