Criteo (NASDAQ: CRTO) is one of 37 publicly-traded companies in the “Advertising & Marketing” industry, but how does it weigh in compared to its competitors? We will compare Criteo to related businesses based on the strength of its analyst recommendations, risk, institutional ownership, profitability, earnings, dividends and valuation.

Valuation & Earnings

This table compares Criteo and its competitors revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Criteo N/A N/A 40.29
Criteo Competitors $1.10 billion $149.96 million 19.85

Criteo’s competitors have higher revenue and earnings than Criteo. Criteo is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Insider & Institutional Ownership

85.1% of Criteo shares are owned by institutional investors. Comparatively, 59.3% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 5.6% of Criteo shares are owned by company insiders. Comparatively, 22.1% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations for Criteo and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo 0 5 8 0 2.62
Criteo Competitors 42 416 873 16 2.64

Criteo presently has a consensus price target of $56.57, suggesting a potential upside of 30.01%. As a group, “Advertising & Marketing” companies have a potential upside of 14.28%. Given Criteo’s higher possible upside, equities research analysts plainly believe Criteo is more favorable than its competitors.

Profitability

This table compares Criteo and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo 3.48% 13.94% 7.74%
Criteo Competitors -7.21% -10.09% -3.33%

Risk & Volatility

Criteo has a beta of 2.66, indicating that its stock price is 166% more volatile than the S&P 500. Comparatively, Criteo’s competitors have a beta of 1.05, indicating that their average stock price is 5% more volatile than the S&P 500.

Summary

Criteo beats its competitors on 6 of the 11 factors compared.

Criteo Company Profile

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

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