Yelp (NYSE: YELP) and Youku Tudou (NYSE:YOKU) are both mid-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Yelp and Youku Tudou, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yelp 0 16 19 0 2.54
Youku Tudou 0 0 0 0 N/A

Yelp presently has a consensus target price of $43.65, suggesting a potential downside of 5.08%. Given Yelp’s higher possible upside, research analysts plainly believe Yelp is more favorable than Youku Tudou.

Profitability

This table compares Yelp and Youku Tudou’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Yelp 2.31% 2.20% 2.00%
Youku Tudou -23.48% -12.96% -9.88%

Institutional & Insider Ownership

87.9% of Yelp shares are owned by institutional investors. 10.1% of Yelp shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Volatility and Risk

Yelp has a beta of 1.29, suggesting that its stock price is 29% more volatile than the S&P 500. Comparatively, Youku Tudou has a beta of 2.51, suggesting that its stock price is 151% more volatile than the S&P 500.

Valuation and Earnings

This table compares Yelp and Youku Tudou’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Yelp $713.07 million 5.27 -$4.67 million $0.22 209.01
Youku Tudou N/A N/A N/A ($1.28) -21.52

Youku Tudou has higher revenue, but lower earnings than Yelp. Youku Tudou is trading at a lower price-to-earnings ratio than Yelp, indicating that it is currently the more affordable of the two stocks.

Summary

Yelp beats Youku Tudou on 9 of the 10 factors compared between the two stocks.

Yelp Company Profile

Yelp Inc. (Yelp) connects people with local businesses by bringing ‘word of mouth’ online and providing a platform for businesses and consumers to engage and transact. The Company offers local business review sites. Yelp provides a platform for consumers to share their everyday local business experiences with other consumers by posting reviews, tips, photos and videos, and to engage directly with businesses, through reviews, its Request-A-Quote and Message the Business features, and by completing transactions on the Yelp Platform. Yelp also provides businesses of all sizes with a range of free and paid services that help them engage with consumers. The Yelp Platform allows consumers to transact with local businesses directly on Yelp through Yelp Reservations, its online reservations product, and integrations with partners ranging from Shoptiques.com (boutique shopping) to GolfNow (tee time booking) to BloomNation (flower ordering).

Youku Tudou Company Profile

Youku Tudou Inc. is an Internet television company in the People’s Republic of China. The Company’s Youku and Tudou platforms enable users to search, view and share video content across multiple devices. Its monthly visitors from home and office personal computer (PC) users numbered approximately 256 million and 169 million for Youku platform and Tudou platform, respectively. Through its Youku and Tudou platforms, it has built an online video content library. The videos accessible on its two platforms are produced content, such as television serial dramas, movies, variety shows, current events reports and music videos. The remaining content consists of user-generated content and in-house productions. The Company licenses professionally produced video content at fixed rates for a specified term. The terms of its licenses vary depending on the type of content and producer, though the terms for television serial dramas and movies range from six months to ten years.

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