Contrasting ReachLocal (RLOC) and Autoweb (AUTO)
ReachLocal (NASDAQ: RLOC) and Autoweb (NASDAQ:AUTO) are both cyclical consumer goods & services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, valuation, dividends, risk, analyst recommendations and earnings.
This table compares ReachLocal and Autoweb’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
46.6% of Autoweb shares are owned by institutional investors. 12.8% of Autoweb shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
This is a summary of current ratings and recommmendations for ReachLocal and Autoweb, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Autoweb has a consensus target price of $12.00, suggesting a potential upside of 24.74%. Given Autoweb’s higher possible upside, analysts clearly believe Autoweb is more favorable than ReachLocal.
Valuation & Earnings
This table compares ReachLocal and Autoweb’s revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Autoweb||$156.68 million||0.80||$3.87 million||$0.17||56.59|
Autoweb has higher revenue and earnings than ReachLocal. ReachLocal is trading at a lower price-to-earnings ratio than Autoweb, indicating that it is currently the more affordable of the two stocks.
Autoweb beats ReachLocal on 9 of the 9 factors compared between the two stocks.
ReachLocal Company Profile
ReachLocal, Inc. (ReachLocal) offers a range of online marketing and reporting solutions. The Company’s digital marketing solution consists of products and solutions in three categories: digital advertising (including ReachSearch, ReachDisplay, ReachDisplay InApp and ReachRetargeting); Web presence (including ReachSite+ReachEdge, ReachSEO, ReachCast, ReachListings and TotalLiveChat), and software (ReachEdge and Kickserv). It focuses on small to medium-sized businesses (SMBs). The Company delivers its suite of products and solutions to local businesses through a combination of its technology platform, its direct inside and outside sales force, and select third-party agencies and resellers. It also focuses on certain core verticals, which include home services, professional services, specialty services and healthcare. It also provides solutions to multi-location advertisers, such as franchises and other businesses that have multiple locations across a number of cities and states.
Autoweb Company Profile
AutoWeb, Inc., formerly Autobytel Inc., is an automotive marketing services company that assists automotive retail dealers and automotive manufacturers market and sell new and used vehicles to consumers through the programs for online lead referrals, dealer marketing products and services, and online advertising programs and mobile products. The Company operates through providing automotive marketing services segment. Its consumer-facing automotive Websites, including Website Autobytel.com, provide consumers with information and tools to aid them with the automotive purchase decisions and ability to submit inquiries requesting dealers to contact the consumers regarding purchasing or leasing vehicles. Its AutoWeb pay-per-click advertising marketplace program uses technology to refer consumer traffic to dealers and manufacturer Websites.
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