MobileSmith (OTCMKTS: MOST) and IDI (NASDAQ:COGT) are both small-cap technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, valuation, earnings, risk, dividends, analyst recommendations and profitability.

Insider & Institutional Ownership

8.0% of IDI shares are owned by institutional investors. 53.3% of IDI shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares MobileSmith and IDI’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
MobileSmith N/A N/A N/A ($0.30) -6.60
IDI $186.84 million 1.42 -$29.08 million ($0.95) -4.68

MobileSmith has higher revenue, but lower earnings than IDI. MobileSmith is trading at a lower price-to-earnings ratio than IDI, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations for MobileSmith and IDI, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MobileSmith 0 0 0 0 N/A
IDI 0 0 2 0 3.00

IDI has a consensus target price of $7.50, suggesting a potential upside of 68.54%. Given IDI’s higher probable upside, analysts clearly believe IDI is more favorable than MobileSmith.


This table compares MobileSmith and IDI’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MobileSmith -23.23% N/A -93.30%
IDI -24.45% -17.78% -12.40%

Volatility and Risk

MobileSmith has a beta of -44.5, indicating that its share price is 4,550% less volatile than the S&P 500. Comparatively, IDI has a beta of 0.26, indicating that its share price is 74% less volatile than the S&P 500.


IDI beats MobileSmith on 7 of the 10 factors compared between the two stocks.

MobileSmith Company Profile

MobileSmith, Inc. develops and markets a software-as-a-service (SaaS) platform that allows non-programmers to design and build native mobile applications for smartphones and tablets. The Company’s product is the MobileSmith Platform (the Platform). The Company’s Platform is an application development platform that enables organizations to create, deploy and manage custom, native smartphone and tablet applications deliverable across iPhone operating system (iOS) and Android mobile platforms. The Company’s principal products and services include subscription to its SaaS cloud-based mobile application development platform to customers who design and build their own applications; internal and secure mobile development platform for the United States Department of Defense and related contractors; custom mobile application design and development services; mobile application marketing services, and mobile strategy implementation consulting.

IDI Company Profile

IDI, Inc., formerly Tiger Media, Inc., is a data and analytics company providing information and marketing solutions to businesses in a range of industries. The Company operates through two segments: Information Services and Performance Marketing. The Company serves the risk management and the consumer marketing industries through its consolidated subsidiaries, Interactive Data, LLC and Fluent, LLC, respectively. Interactive Data, LLC provides information solutions to a set of industries, including insurance, healthcare, corporate risk, law enforcement, government, collections, retail and legal. Fluent provides people-based, digital marketing solutions to consumer brands and direct marketers utilizing Fluent’s audience data and technology. The products within Information Services segment include idiCORE, idiBASIC, idiVERIFIED, Batch Processing, Hosted Customer Acquisition and Audience Now. Products within the Performance Marketing segment include LiveConnect and Display Advertising.

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