Contrasting Millennial Media (MM) and Its Rivals
Millennial Media (NYSE: MM) is one of 33 publicly-traded companies in the “Advertising & Marketing” industry, but how does it contrast to its rivals? We will compare Millennial Media to related businesses based on the strength of its risk, dividends, earnings, valuation, institutional ownership, analyst recommendations and profitability.
Valuation and Earnings
This table compares Millennial Media and its rivals top-line revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Net Income||Price/Earnings Ratio|
|Millennial Media Competitors||$2.71 billion||$171.61 million||-1,102.48|
Insider and Institutional Ownership
57.6% of shares of all “Advertising & Marketing” companies are held by institutional investors. 22.0% of shares of all “Advertising & Marketing” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
This table compares Millennial Media and its rivals’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|Millennial Media Competitors||-3.34%||-7.35%||-1.09%|
This is a breakdown of current ratings and recommmendations for Millennial Media and its rivals, as provided by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|Millennial Media Competitors||58||425||868||16||2.62|
As a group, “Advertising & Marketing” companies have a potential upside of 22.38%. Given Millennial Media’s rivals higher probable upside, analysts clearly believe Millennial Media has less favorable growth aspects than its rivals.
Millennial Media rivals beat Millennial Media on 7 of the 8 factors compared.
About Millennial Media
Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and developers. The Company offers advertisers a suite of solutions that allow them to reach and connect with the target audiences across screens, from smartphones, tablets and other mobile devices to PCs. The Company offers developers the ability to maximize the advertising revenue and acquire new users for apps. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For clients who want a higher degree of customer service, the Company offers its managed media services with dedicated account teams. For its clients who want to interact with it on a more automated basis, the Company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize the ad inventory through its supply side tool.
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