Incontact (NASDAQ: SAAS) and Salesforce.com (NYSE:CRM) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

Institutional & Insider Ownership

93.5% of Incontact shares are owned by institutional investors. Comparatively, 87.0% of Salesforce.com shares are owned by institutional investors. 6.3% of Incontact shares are owned by company insiders. Comparatively, 6.7% of Salesforce.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Volatility and Risk

Incontact has a beta of 1.51, suggesting that its stock price is 51% more volatile than the S&P 500. Comparatively, Salesforce.com has a beta of 1.29, suggesting that its stock price is 29% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Incontact and Salesforce.com, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Incontact 0 1 0 0 2.00
Salesforce.com 1 4 42 0 2.87

Incontact presently has a consensus target price of $14.00, suggesting a potential upside of 0.07%. Salesforce.com has a consensus target price of $101.96, suggesting a potential upside of 8.86%. Given Salesforce.com’s stronger consensus rating and higher possible upside, analysts plainly believe Salesforce.com is more favorable than Incontact.

Earnings and Valuation

This table compares Incontact and Salesforce.com’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Incontact N/A N/A N/A ($0.31) -45.13
Salesforce.com $9.39 billion 7.10 $464.08 million ($0.11) -851.45

Salesforce.com has higher revenue and earnings than Incontact. Salesforce.com is trading at a lower price-to-earnings ratio than Incontact, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Incontact and Salesforce.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Incontact -10.24% -22.75% -10.27%
Salesforce.com -0.85% 1.83% 0.84%

Summary

Salesforce.com beats Incontact on 9 of the 11 factors compared between the two stocks.

About Incontact

inContact, Inc. (inContact) is a provider of cloud contact center software solutions. The Company provides a range of cloud contact center call routing, self-service and agent optimization solutions. The Company operates through two business segments: Software and Network connectivity. inContact’s Software segment includes the services related to the delivery of its cloud contact center software solutions. Its Network connectivity segment includes the voice and data long distance services provided to customers. It offers its products and services to its customers in approximately five vertical markets, such as customer services and sales business process outsourcers (BPOs), retail and direct response, healthcare providers, utilities, and state and local Government. It provides software, which includes Automatic call distributing, Computer telephony integration, Interactive voice response with speech recognition, Outbound dialer, Screen recording and Interactive reporting tool.

About Salesforce.com

Salesforce.com, inc. is a provider of enterprise software, delivered through the cloud, with a focus on customer relationship management (CRM). The Company focuses on cloud, mobile, social, Internet of Things (IoT) and artificial intelligence technologies. The Company’s service offerings are configured and integrated with other platforms and enterprise applications. The Company delivers its service offerings via Internet browsers and on mobile devices. Its Customer Success Platform is a portfolio of service offerings providing sales force automation, customer service and support, marketing automation, digital commerce, community management, analytics, application development, IoT integration, collaborative productivity tools and its professional cloud services. Its cloud service offerings include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Community Cloud, Analytics Cloud, Salesforce Quip and Salesforce Platform.

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