IDI (NASDAQ: COGT) and MobileSmith (OTCMKTS:MOST) are both small-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, risk, institutional ownership, earnings, profitability, valuation and analyst recommendations.


This table compares IDI and MobileSmith’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IDI -24.45% -17.78% -12.40%
MobileSmith -23.23% N/A -93.30%

Valuation & Earnings

This table compares IDI and MobileSmith’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
IDI $186.84 million 1.42 -$29.08 million ($0.95) -4.68
MobileSmith N/A N/A N/A ($0.30) -6.60

MobileSmith has higher revenue, but lower earnings than IDI. MobileSmith is trading at a lower price-to-earnings ratio than IDI, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings and price targets for IDI and MobileSmith, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IDI 0 0 2 0 3.00
MobileSmith 0 0 0 0 N/A

IDI presently has a consensus price target of $7.50, suggesting a potential upside of 68.54%. Given IDI’s higher possible upside, analysts clearly believe IDI is more favorable than MobileSmith.

Institutional and Insider Ownership

8.0% of IDI shares are owned by institutional investors. 53.3% of IDI shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Volatility and Risk

IDI has a beta of 0.26, indicating that its stock price is 74% less volatile than the S&P 500. Comparatively, MobileSmith has a beta of -44.5, indicating that its stock price is 4,550% less volatile than the S&P 500.


IDI beats MobileSmith on 7 of the 10 factors compared between the two stocks.

IDI Company Profile

IDI, Inc., formerly Tiger Media, Inc., is a data and analytics company providing information and marketing solutions to businesses in a range of industries. The Company operates through two segments: Information Services and Performance Marketing. The Company serves the risk management and the consumer marketing industries through its consolidated subsidiaries, Interactive Data, LLC and Fluent, LLC, respectively. Interactive Data, LLC provides information solutions to a set of industries, including insurance, healthcare, corporate risk, law enforcement, government, collections, retail and legal. Fluent provides people-based, digital marketing solutions to consumer brands and direct marketers utilizing Fluent’s audience data and technology. The products within Information Services segment include idiCORE, idiBASIC, idiVERIFIED, Batch Processing, Hosted Customer Acquisition and Audience Now. Products within the Performance Marketing segment include LiveConnect and Display Advertising.

MobileSmith Company Profile

MobileSmith, Inc. develops and markets a software-as-a-service (SaaS) platform that allows non-programmers to design and build native mobile applications for smartphones and tablets. The Company’s product is the MobileSmith Platform (the Platform). The Company’s Platform is an application development platform that enables organizations to create, deploy and manage custom, native smartphone and tablet applications deliverable across iPhone operating system (iOS) and Android mobile platforms. The Company’s principal products and services include subscription to its SaaS cloud-based mobile application development platform to customers who design and build their own applications; internal and secure mobile development platform for the United States Department of Defense and related contractors; custom mobile application design and development services; mobile application marketing services, and mobile strategy implementation consulting.

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