Focus Universal (NASDAQ:FCUV – Get Free Report) and Bridgeline Digital (NASDAQ:BLIN – Get Free Report) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, risk, earnings, institutional ownership, analyst recommendations and valuation.
Analyst Ratings
This is a summary of current ratings and recommmendations for Focus Universal and Bridgeline Digital, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Focus Universal | 1 | 0 | 0 | 0 | 1.00 |
| Bridgeline Digital | 1 | 1 | 1 | 0 | 2.00 |
Bridgeline Digital has a consensus price target of $4.62, suggesting a potential upside of 381.25%. Given Bridgeline Digital’s stronger consensus rating and higher possible upside, analysts plainly believe Bridgeline Digital is more favorable than Focus Universal.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Focus Universal | $112,741.00 | 7.03 | -$4.79 million | ($5.08) | -0.15 |
| Bridgeline Digital | $15.38 million | 0.79 | -$2.52 million | ($0.15) | -6.40 |
Bridgeline Digital has higher revenue and earnings than Focus Universal. Bridgeline Digital is trading at a lower price-to-earnings ratio than Focus Universal, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Focus Universal and Bridgeline Digital’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Focus Universal | -4,243.03% | -357.95% | -99.45% |
| Bridgeline Digital | -10.75% | -17.46% | -10.69% |
Risk & Volatility
Focus Universal has a beta of -0.31, meaning that its share price is 131% less volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500.
Institutional and Insider Ownership
4.4% of Focus Universal shares are owned by institutional investors. Comparatively, 15.1% of Bridgeline Digital shares are owned by institutional investors. 22.8% of Focus Universal shares are owned by company insiders. Comparatively, 23.5% of Bridgeline Digital shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Summary
Bridgeline Digital beats Focus Universal on 12 of the 14 factors compared between the two stocks.
About Focus Universal
Focus Universal Inc. develops and manufactures smart instrumentation platform and device. It offers Ubiquitor, a wireless sensor device with a universal sensor node and gateway system that uses a computer or mobile device as the output display module that displays the readings of various sensor nodes. The company's universal smart instrumentation platform (USIP) utilizes mobile devices or computers to communicate with smart devices, such as sensors, instruments, probes, and controllers to monitor and control any functions. It also offers digital sensors and horticultural sensors, as well as universal smart controller (USC), a controller device. Further, the company provides filter and handheld meter products, including fan speed adjuster, carbon filter, and HEPA filtration systems, as well as digital light and quantum par meters through distributors. Additionally, it provides integration of houses, apartment, commercial complex, and office spaces with audio, visual, and control systems to integrate devices in the low voltage field, as well as partial equipment upgrade and installation services. The company was incorporated in 2012 and is based in Ontario, California.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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