Contrasting Duolingo (NASDAQ:DUOL) & ADT (NYSE:ADT)

Duolingo (NASDAQ:DUOL) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, institutional ownership, valuation, dividends, earnings and profitability.

Risk and Volatility

Duolingo has a beta of 1.05, suggesting that its stock price is 5% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.04, suggesting that its stock price is 4% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and target prices for Duolingo and ADT, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Duolingo	1	14	8	1	2.38
ADT	1	4	2	0	2.14

Duolingo presently has a consensus target price of $125.31, suggesting a potential downside of 8.91%. ADT has a consensus target price of $8.13, suggesting a potential upside of 23.65%. Given ADT’s higher possible upside, analysts clearly believe ADT is more favorable than Duolingo.

Valuation & Earnings

This table compares Duolingo and ADT”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Duolingo	$1.04 billion	6.20	$414.07 million	$8.44	16.30
ADT	$5.13 billion	0.94	$595.95 million	$0.71	9.26

ADT has higher revenue and earnings than Duolingo. ADT is trading at a lower price-to-earnings ratio than Duolingo, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

91.6% of Duolingo shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 16.6% of Duolingo shares are owned by company insiders. Comparatively, 3.0% of ADT shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Duolingo and ADT’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Duolingo	35.88%	12.10%	8.24%
ADT	11.85%	18.99%	4.40%

Summary

Duolingo beats ADT on 11 of the 15 factors compared between the two stocks.

About Duolingo

Duolingo, Inc. operates as a mobile learning platform in the United States, the United Kingdom, and internationally. The company offers courses in 40 different languages, including Spanish, English, French, German, Italian, Portuguese, Japanese, and Chinese through its Duolingo app. It also provides a digital English language proficiency assessment exam. Duolingo, Inc. was incorporated in 2011 and is headquartered in Pittsburgh, Pennsylvania.

About ADT

ADT Inc. provides security, interactive, and smart home solutions to residential and small business customers in the United States. It operates through two segments, Consumer and Small Business, and Solar. The company provides burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems. It primarily offers security designed to detect intrusion, control access, sense movement, smoke, fire, carbon monoxide, flooding, temperature, and other environmental conditions and hazards; and address personal medical emergencies, such as injuries or unanticipated falls. The company also provides automation and smart home solutions that allow customers to use their smart phones, smart phone application, or touchscreen panels in their homes to arm and disarm their security systems; record and view real-time video; and creates customized and automated schedules for connected devices; programs systems to react to defined events; integrates system with third-party connected devices, such as cameras, lights, thermostats, appliances, and garage doors, as well as offers monitoring and maintenance services. In addition, the company offers energy storage solutions, energy efficiency upgrades, and roofing services. It offers its products under the ADT, ADT Pulse, ADT+, and ADT Commercial brand names. The company was formerly known as Prime Security Services Parent, Inc. and changed its name to ADT Inc. in September 2017. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.