CTC Media (NASDAQ: CTCM) and E.W. Scripps Company (The) (NYSE:SSP) are both cyclical consumer goods & services companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.

Earnings & Valuation

This table compares CTC Media and E.W. Scripps Company (The)’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
CTC Media N/A N/A N/A N/A N/A
E.W. Scripps Company (The) $948.55 million 1.59 $169.52 million $0.69 26.52

E.W. Scripps Company (The) has higher revenue and earnings than CTC Media.

Analyst Ratings

This is a summary of recent ratings and recommmendations for CTC Media and E.W. Scripps Company (The), as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CTC Media 0 0 0 0 N/A
E.W. Scripps Company (The) 0 2 2 0 2.50

E.W. Scripps Company (The) has a consensus price target of $23.00, indicating a potential upside of 25.68%. Given E.W. Scripps Company (The)’s higher probable upside, analysts clearly believe E.W. Scripps Company (The) is more favorable than CTC Media.

Profitability

This table compares CTC Media and E.W. Scripps Company (The)’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CTC Media N/A -65.84% -54.51%
E.W. Scripps Company (The) 6.05% 5.90% 3.24%

Insider and Institutional Ownership

74.9% of E.W. Scripps Company (The) shares are held by institutional investors. 4.2% of E.W. Scripps Company (The) shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

E.W. Scripps Company (The) beats CTC Media on 8 of the 8 factors compared between the two stocks.

About CTC Media

CTC Media, Inc., through its approximately 25% interest in CTC Investments LLC (CTC Investments), operates television channels in Russia and Kazakhstan. The Company’s segment is its investment in CTC Investments. The Company operates the CTC, Domashny, Che and CTC Love television channels in Russia and Channel 31 in Kazakhstan, as well as other media assets. CTC offers entertainment programming for the whole family and targets 10 to 45 year-old viewers. Domashny is a channel focused on 25 to 59 year-old female viewers. Domashny’s programming focuses on women’s lifestyle programming. Che is a channel that targets 25 to 49 year-old viewers, and focuses primarily on men’s interests, habits and insights. CTC Love is a channel that focuses on love and relationships. CTC Love is aimed at young girls and women, and its principal target audience is 11 to 34 year-old viewers. Channel 31 is a Kazakh channel that targets 6 to 54 year-old viewers.

About E.W. Scripps Company (The)

The E. W. Scripps Company is a media enterprise with interests in television and radio broadcasting, as well as local and national digital media brands. The Company’s segments include television, radio, digital, and syndication and other. As of December 31, 2016, the Television segment included approximately 15 American Broadcasting Company (ABC) affiliates, five National Broadcasting Company (NBC) affiliates, two FOX affiliates, two Columbia Broadcasting System (CBS) affiliates and four non big-four affiliated stations. As of December 31, 2016, the radio segment owned 34 radio stations in eight markets. As of December 31, 2016, it operated 28 frequency modulation (FM) stations and six Amplitude Modulation (AM) stations. The digital segment includes the digital operations of its local television and radio businesses. Its Syndication and other segment primarily includes the syndication of news features and comics and other features for the newspaper industry.

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