comScore (OTCMKTS: SCOR) and RMG Networks Holding Corporation (NASDAQ:RMGN) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends and valuation.

Analyst Ratings

This is a breakdown of recent ratings and target prices for comScore and RMG Networks Holding Corporation, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
comScore 0 2 0 0 2.00
RMG Networks Holding Corporation 0 1 0 0 2.00

comScore presently has a consensus price target of $24.00, indicating a potential downside of 17.67%. RMG Networks Holding Corporation has a consensus price target of $1.00, indicating a potential downside of 2.91%. Given RMG Networks Holding Corporation’s higher possible upside, analysts plainly believe RMG Networks Holding Corporation is more favorable than comScore.

Profitability

This table compares comScore and RMG Networks Holding Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
comScore N/A N/A N/A
RMG Networks Holding Corporation -14.28% -63.63% -22.63%

Valuation and Earnings

This table compares comScore and RMG Networks Holding Corporation’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
comScore $368.82 million 4.53 -$6.76 million ($0.20) -145.75
RMG Networks Holding Corporation $37.60 million 0.31 -$4.77 million N/A N/A

RMG Networks Holding Corporation has higher revenue, but lower earnings than comScore.

Risk and Volatility

comScore has a beta of 0.77, suggesting that its stock price is 23% less volatile than the S&P 500. Comparatively, RMG Networks Holding Corporation has a beta of 0.52, suggesting that its stock price is 48% less volatile than the S&P 500.

Insider and Institutional Ownership

21.2% of comScore shares are held by institutional investors. Comparatively, 5.7% of RMG Networks Holding Corporation shares are held by institutional investors. 4.9% of comScore shares are held by company insiders. Comparatively, 24.5% of RMG Networks Holding Corporation shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

comScore beats RMG Networks Holding Corporation on 7 of the 10 factors compared between the two stocks.

comScore Company Profile

comScore, Inc. is a cross-platform measurement company. The Company provides independent data, metrics, products and services to clients in the media, advertising and marketing industries. The Company delivers digital media analytics that help content owners and advertisers understand the composition of consumer media audiences, and also helps marketers understand the performance and effectiveness of advertising targeted at these audiences. The Company measures what people do as they navigate the digital world across multiple technology platforms and devices, including smartphones, tablets, televisions and desktop computers. The Company’s technology measures consumer interactions with digital media, including Websites, applications, video programming and advertising. Its solutions include Audience Analytics, Activation, Advertising Analytics and Movies Worldwide. The Company’s Audience Analytics products include MMX, Video Metrix, Mobile Metrix, qSearch and OnDemand Essentials.

RMG Networks Holding Corporation Company Profile

RMG Networks Holding Corporation provides enterprise-class digital signage solutions. It offers suite of products, including proprietary software, software-embedded hardware, maintenance and support services, content and creative services, installation services, and third-party displays. The company provides Enterprise Server (ES), a robust software application server used to collect content from various applications and other data sources; and Media Players/Smart Digital Appliances, which are software pre-loaded media players that function as the content storage and rendering hardware between its ES content engine and the visual display end-points. It also offers Design Studio, a software used to design the look, feel, function, and timing of content played on end-point displays; InView, an integrated software product to deliver real-time business data and other content directly on employees’ devices; subscription content services, which provide business-appropriate news and current information; electronic displays, such as door displays; and MAX LED, LED display solutions for indoor and outdoor market applications. In addition, the company provides product maintenance, subscription-based content, custom creative, and installation and training services. It serves financial services, telecommunications, manufacturing, healthcare, pharmaceuticals, utility, and transportation industries, as well as federal, state, and local governments primarily in North America, Europe, the Middle East, and Asia. RMG Networks Holding Corporation was founded in 1980 and is headquartered in Dallas, Texas.

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