51job (NASDAQ: JOBS) is one of 15 publicly-traded companies in the “PUBLISHING” industry, but how does it contrast to its peers? We will compare 51job to related companies based on the strength of its institutional ownership, analyst recommendations, earnings, dividends, profitability, risk and valuation.

Insider & Institutional Ownership

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41.8% of 51job shares are owned by institutional investors. Comparatively, 57.7% of shares of all “PUBLISHING” companies are owned by institutional investors. 14.2% of shares of all “PUBLISHING” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


This table compares 51job and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
51job 13.05% 15.72% 9.76%
51job Competitors 7.23% 12.16% 4.37%

Earnings and Valuation

This table compares 51job and its peers revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
51job $437.82 million $57.15 million 101.56
51job Competitors $1.40 billion $89.19 million 56.88

51job’s peers have higher revenue and earnings than 51job. 51job is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Analyst Recommendations

This is a breakdown of current ratings for 51job and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
51job 0 0 2 0 3.00
51job Competitors 38 205 147 10 2.32

51job currently has a consensus target price of $60.00, suggesting a potential downside of 29.67%. As a group, “PUBLISHING” companies have a potential upside of 11.48%. Given 51job’s peers higher possible upside, analysts plainly believe 51job has less favorable growth aspects than its peers.

Risk & Volatility

51job has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500. Comparatively, 51job’s peers have a beta of 1.25, suggesting that their average share price is 25% more volatile than the S&P 500.


51job peers beat 51job on 7 of the 13 factors compared.

About 51job

51job, Inc. is a holding company. The Company is a provider of integrated human resource services in China. The Company focuses on online recruitment advertising. The Company operates over three Websites, including www.51job.com, www.yingjiesheng.com and www.51jingying.com, which are utilized by a base of corporate employers, reach an audience of job seekers and aggregate job information from over 100 cities across China. The Company provides a range of human resource services in the categories, such as recruitment advertising services, including online recruitment services provided by its Websites, and other human resource related services, including business process outsourcing, training, campus recruitment, professional assessment tools, salary and other human resource related surveys, human resource conferences and executive search services.

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