comScore (NASDAQ:SCOR) Director Purchases $37,030.00 in Stock

comScore, Inc. (NASDAQ:SCOR) Director David Kline bought 7,000 shares of comScore stock in a transaction dated Thursday, August 20th. The stock was acquired at an average cost of $5.29 per share, with a total value of $37,030.00. Following the completion of the acquisition, the director directly owned 7,000 shares of the company’s stock, valued at approximately $37,030. The trade was a ∞ increase in their position. The purchase was disclosed in a legal filing with the SEC, which is available through the SEC website.

comScore Stock Performance

Shares of SCOR opened at $5.24 on Thursday. comScore, Inc. has a fifty-two week low of $4.60 and a fifty-two week high of $10.18. The company has a market capitalization of $79.54 million, a price-to-earnings ratio of 1.28 and a beta of 1.10. The firm has a 50-day simple moving average of $6.90 and a 200-day simple moving average of $7.12.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of SCOR. Westerly Capital Management LLC raised its position in comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after acquiring an additional 5,000 shares in the last quarter. Citadel Advisors LLC acquired a new stake in shares of comScore in the third quarter valued at about $96,000. Susquehanna International Group LLP lifted its stake in shares of comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after purchasing an additional 5,191 shares during the period. Cerberus Capital Management L.P. boosted its holdings in comScore by 2,997.5% during the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after buying an additional 3,286,825 shares in the last quarter. Finally, Beartown Capital Management LLC purchased a new stake in comScore during the fourth quarter worth about $820,000. Institutional investors and hedge funds own 42.15% of the company’s stock.

Analyst Ratings Changes

Separately, Weiss Ratings restated a “sell (d-)” rating on shares of comScore in a research note on Wednesday, June 24th. One analyst has rated the stock with a Buy rating and one has given a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Hold”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.