Comparing ZoomInfo Technologies (NASDAQ:GTM) & Phoenix New Media (NYSE:FENG)

Phoenix New Media (NYSE:FENG) and ZoomInfo Technologies (NASDAQ:GTM) are both small-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, risk, profitability, dividends and earnings.

Earnings & Valuation

This table compares Phoenix New Media and ZoomInfo Technologies”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Phoenix New Media	$828.75 million	0.02	$50,000.00	$0.36	4.15
ZoomInfo Technologies	$1.25 billion	0.97	$124.20 million	($1.86)	-2.23

ZoomInfo Technologies has higher revenue and earnings than Phoenix New Media. ZoomInfo Technologies is trading at a lower price-to-earnings ratio than Phoenix New Media, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Phoenix New Media and ZoomInfo Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Phoenix New Media	3.62%	2.78%	1.87%
ZoomInfo Technologies	-43.01%	20.16%	4.33%

Analyst Recommendations

This is a summary of current ratings and recommmendations for Phoenix New Media and ZoomInfo Technologies, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Phoenix New Media	1	0	0	0	1.00
ZoomInfo Technologies	7	10	1	0	1.67

ZoomInfo Technologies has a consensus price target of $5.93, indicating a potential upside of 42.84%. Given ZoomInfo Technologies’ stronger consensus rating and higher probable upside, analysts plainly believe ZoomInfo Technologies is more favorable than Phoenix New Media.

Insider & Institutional Ownership

6.3% of Phoenix New Media shares are owned by institutional investors. Comparatively, 95.5% of ZoomInfo Technologies shares are owned by institutional investors. 10.9% of Phoenix New Media shares are owned by insiders. Comparatively, 9.9% of ZoomInfo Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Risk and Volatility

Phoenix New Media has a beta of -0.2, suggesting that its stock price is 120% less volatile than the S&P 500. Comparatively, ZoomInfo Technologies has a beta of 0.85, suggesting that its stock price is 15% less volatile than the S&P 500.

Summary

ZoomInfo Technologies beats Phoenix New Media on 10 of the 14 factors compared between the two stocks.

About Phoenix New Media

Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.

About ZoomInfo Technologies

ZoomInfo Technologies Inc., through its subsidiaries, provides go-to-market intelligence and engagement platform for sales and marketing teams in the United States and internationally. The company’s cloud-based platform provides information on organizations and professionals to help users identify target customers and decision makers, obtain continually updated predictive lead and company scoring, monitor buying signals and other attributes of target companies, craft messages, engage through automated sales tools, and track progress through the deal cycle. It serves enterprises, mid-market companies, and down to small businesses that operate in various industry verticals, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, and real estate. ZoomInfo Technologies Inc. was founded in 2007 and is headquartered in Vancouver, Washington.