Unilever (NYSE: UL) is one of 32 public companies in the “Personal Products” industry, but how does it contrast to its competitors? We will compare Unilever to similar businesses based on the strength of its profitability, institutional ownership, valuation, dividends, analyst recommendations, risk and earnings.

Institutional and Insider Ownership

17.8% of Unilever shares are owned by institutional investors. Comparatively, 57.5% of shares of all “Personal Products” companies are owned by institutional investors. 1.0% of Unilever shares are owned by insiders. Comparatively, 15.3% of shares of all “Personal Products” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


This table compares Unilever and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Unilever N/A N/A N/A
Unilever Competitors -23.34% 73.78% 1.23%


Unilever pays an annual dividend of $1.64 per share and has a dividend yield of 2.9%. As a group, “Personal Products” companies pay a dividend yield of 2.1% and pay out 52.4% of their earnings in the form of a dividend.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Unilever and its competitors, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Unilever 3 5 3 0 2.00
Unilever Competitors 361 1262 1526 24 2.38

Unilever presently has a consensus target price of $26.00, suggesting a potential downside of 53.46%. As a group, “Personal Products” companies have a potential upside of 15.37%. Given Unilever’s competitors stronger consensus rating and higher probable upside, analysts clearly believe Unilever has less favorable growth aspects than its competitors.

Risk & Volatility

Unilever has a beta of 0.89, meaning that its share price is 11% less volatile than the S&P 500. Comparatively, Unilever’s competitors have a beta of 1.12, meaning that their average share price is 12% more volatile than the S&P 500.

Valuation and Earnings

This table compares Unilever and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Unilever $58.34 billion $5.74 billion N/A
Unilever Competitors $16.34 billion $2.21 billion 427.36

Unilever has higher revenue and earnings than its competitors.


Unilever competitors beat Unilever on 9 of the 14 factors compared.

Unilever Company Profile

Unilever PLC is a fast-moving consumer goods (FMCG) company. The Company’s segments include Personal Care, which primarily includes sales of skin care and hair care products, deodorants and oral care products; Foods, which primarily includes sales of soups, bouillons, sauces, snacks, mayonnaise, salad dressings, margarines and spreads; Home Care, which primarily includes sales of home care products, such as powders, liquids and capsules, soap bars and a range of cleaning products, and Refreshment, which primarily includes sales of ice cream and tea-based beverages. The Company’s geographical segments include Asia/AMET/RUB, The Americas and Europe. Its brands include Axe, Dirt is Good (Omo), Dove, Family Goodness (Rama), Heartbrand (Wall’s), Hellmann’s, Knorr, Lipton, Lux, Magnum, Rexona, Sunsilk and Surf. The Company operates in more than 100 countries, selling its products in more than 190 countries. The Company operates approximately 310 factories in over 70 countries.

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