Leaf Group (NYSE: LFGR) and WebMD Health (NASDAQ:WBMD) are both technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, dividends, risk, institutional ownership and valuation.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Leaf Group and WebMD Health, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Leaf Group 0 1 4 0 2.80
WebMD Health 0 6 2 0 2.25

Leaf Group currently has a consensus price target of $10.30, suggesting a potential upside of 28.75%. WebMD Health has a consensus price target of $64.00, suggesting a potential downside of 3.73%. Given Leaf Group’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Leaf Group is more favorable than WebMD Health.

Earnings & Valuation

This table compares Leaf Group and WebMD Health’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Leaf Group $113.45 million 1.47 -$2.01 million ($1.59) -5.03
WebMD Health N/A N/A N/A $1.93 34.45

WebMD Health has higher revenue, but lower earnings than Leaf Group. Leaf Group is trading at a lower price-to-earnings ratio than WebMD Health, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

63.3% of Leaf Group shares are held by institutional investors. Comparatively, 91.0% of WebMD Health shares are held by institutional investors. 47.6% of Leaf Group shares are held by insiders. Comparatively, 5.6% of WebMD Health shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Leaf Group and WebMD Health’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Leaf Group -25.98% -44.59% -34.40%
WebMD Health 10.74% 15.50% 4.32%

About Leaf Group

Leaf Group Ltd., formerly Demand Media, Inc., is diversified Internet marketplaces and media company. The Company has online media properties and marketplace platforms that enable communities of creators to reach audiences in lifestyle categories. The Company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. Its business comprises two service offerings: Content & Media and Marketplaces. The Company creates media content, including text articles, videos, photographs and designed visual formats, and publishes such content to its owned and operated online properties and to its customers’ online properties. The Company also offers its content creation and distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers.

About WebMD Health

WebMD Health Corp. is a provider of health information services. The Company provides its services to consumers, physicians and other healthcare professionals through its Websites, mobile applications and health-focused publications. Advertisers and sponsors use The WebMD Health Network to reach and engage healthcare professionals and consumers who are interested in healthy living, wellness, diseases and conditions, and other health-related topics. It also markets services under the WebMD Health Services brand that help employers and health plans improve the health and wellness of their employee and plan participant populations. The WebMD Health Network includes www.WebMD.com, its primary Website for consumers and related mobile applications; www.Medscape.com, its primary Website for physicians and other healthcare professionals and related mobile applications; and other Websites through which it provides its branded health and wellness content, tools and services.

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