Leaf Group (NYSE: LFGR) is one of 46 public companies in the “Internet Services” industry, but how does it weigh in compared to its competitors? We will compare Leaf Group to similar businesses based on the strength of its profitability, risk, valuation, analyst recommendations, institutional ownership, dividends and earnings.

Valuation & Earnings

This table compares Leaf Group and its competitors revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Leaf Group $113.45 million -$2.01 million -5.47
Leaf Group Competitors $954.98 million $110.67 million 647.95

Leaf Group’s competitors have higher revenue and earnings than Leaf Group. Leaf Group is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Leaf Group and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Leaf Group -25.98% -44.59% -34.40%
Leaf Group Competitors 1.60% 38.04% 7.62%

Analyst Ratings

This is a breakdown of recent ratings for Leaf Group and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Leaf Group 0 1 4 0 2.80
Leaf Group Competitors 422 1639 2754 93 2.51

Leaf Group presently has a consensus price target of $10.30, indicating a potential upside of 19.08%. As a group, “Internet Services” companies have a potential downside of 0.45%. Given Leaf Group’s stronger consensus rating and higher probable upside, research analysts plainly believe Leaf Group is more favorable than its competitors.

Institutional and Insider Ownership

63.4% of Leaf Group shares are owned by institutional investors. Comparatively, 66.1% of shares of all “Internet Services” companies are owned by institutional investors. 47.6% of Leaf Group shares are owned by company insiders. Comparatively, 21.1% of shares of all “Internet Services” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Risk and Volatility

Leaf Group has a beta of 0.81, indicating that its share price is 19% less volatile than the S&P 500. Comparatively, Leaf Group’s competitors have a beta of 1.42, indicating that their average share price is 42% more volatile than the S&P 500.

Summary

Leaf Group competitors beat Leaf Group on 8 of the 12 factors compared.

About Leaf Group

Leaf Group Ltd., formerly Demand Media, Inc., is diversified Internet marketplaces and media company. The Company has online media properties and marketplace platforms that enable communities of creators to reach audiences in lifestyle categories. The Company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. Its business comprises two service offerings: Content & Media and Marketplaces. The Company creates media content, including text articles, videos, photographs and designed visual formats, and publishes such content to its owned and operated online properties and to its customers’ online properties. The Company also offers its content creation and distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers.

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