Comparing Harley-Davidson (NYSE:HOG) and Bollinger Innovations (NASDAQ:BINI)

Bollinger Innovations (NASDAQ:BINI) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, earnings and valuation.

Profitability

This table compares Bollinger Innovations and Harley-Davidson’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bollinger Innovations	-5,005.77%	N/A	-318.48%
Harley-Davidson	8.03%	10.27%	3.15%

Valuation and Earnings

This table compares Bollinger Innovations and Harley-Davidson”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bollinger Innovations	$9.34 million	0.00	-$457.06 million	N/A	N/A
Harley-Davidson	$4.47 billion	0.52	$455.36 million	$4.12	4.77

Harley-Davidson has higher revenue and earnings than Bollinger Innovations.

Insider & Institutional Ownership

11.7% of Bollinger Innovations shares are owned by institutional investors. Comparatively, 85.1% of Harley-Davidson shares are owned by institutional investors. 3.6% of Bollinger Innovations shares are owned by insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings for Bollinger Innovations and Harley-Davidson, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bollinger Innovations	0	0	0	0	0.00
Harley-Davidson	1	6	2	0	2.11

Harley-Davidson has a consensus target price of $24.25, suggesting a potential upside of 23.37%. Given Harley-Davidson’s stronger consensus rating and higher possible upside, analysts clearly believe Harley-Davidson is more favorable than Bollinger Innovations.

Risk & Volatility

Bollinger Innovations has a beta of -1.18, suggesting that its share price is 218% less volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500.

Summary

Harley-Davidson beats Bollinger Innovations on 11 of the 12 factors compared between the two stocks.

About Bollinger Innovations

Mullen Automotive, Inc., an electric vehicle company, manufactures, sells, and distributes electric vehicles. Its products include passenger electric vehicles and commercial vehicles; and provides solid-state polymer battery technology. The company is headquartered in Brea, California.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.