(NYSE: CARS) and Netflix (NASDAQ:NFLX) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, dividends, valuation, profitability and institutional ownership.


This table compares and Netflix’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets 19.24% 8.18% 6.29%
Netflix 4.04% 14.56% 2.87%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for and Netflix, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 0 1 2 0 2.67
Netflix 1 16 31 0 2.63 currently has a consensus price target of $34.00, suggesting a potential upside of 24.72%. Netflix has a consensus price target of $208.80, suggesting a potential upside of 9.83%. Given’s stronger consensus rating and higher probable upside, equities research analysts clearly believe is more favorable than Netflix.

Valuation and Earnings

This table compares and Netflix’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio $633.10 million 3.08 N/A N/A N/A
Netflix $8.83 billion 9.32 $186.67 million $0.99 192.04

Netflix has higher revenue and earnings than

Institutional & Insider Ownership

83.4% of Netflix shares are held by institutional investors. 4.9% of Netflix shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


Netflix beats on 6 of the 10 factors compared between the two stocks. Company Profile Inc. owns a digital automotive marketplace business ( is an online research destination for car shoppers. The Company is engaged in the sale of online subscription advertising products targeting car dealerships. It offers a suite of products and services targeting the automotive needs of its buyer and seller customers. offers a digital automotive marketplace search engine that helps car buyers to make informed purchasing decisions and helps sellers to engage with a portion of their target customer base. This online automotive marketplace service connects buyers and sellers across five Websites:,,, and Its automotive marketplace products also include credible user and automotive and dealer reviews. It is also engaged in the sale of display advertising to national advertisers. Car buyers and car owners interface with primarily through the sites and mobile applications.

Netflix Company Profile

Netflix, Inc. is a provider an Internet television network. The Company operates through three segments: Domestic streaming, International streaming and Domestic DVD. The Domestic streaming segment includes services that streams content to its members in the United States. The International streaming segment includes services that streams content to its members outside the United States. The Domestic DVD segment includes services, such as digital optical disc (DVD)-by-mail. The Company’s members can watch original series, documentaries, feature films, as well as television shows and movies directly on their Internet-connected screen, televisions, computers and mobile devices. It offers its streaming services both domestically and internationally. In the United States, its members can receive DVDs delivered to their homes. The Company had members streaming in over 190 countries, as of December 31, 2016.

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