eFuture (NASDAQ: EFUT) and CommerceHub (NASDAQ:CHUBA) are both small-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability and valuation.

Institutional and Insider Ownership

1.6% of eFuture shares are held by institutional investors. Comparatively, 29.0% of CommerceHub shares are held by institutional investors. 2.8% of CommerceHub shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares eFuture and CommerceHub’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
eFuture -22.90% -20.16% -11.94%
CommerceHub 11.79% 34.82% 18.52%

Valuation & Earnings

This table compares eFuture and CommerceHub’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
eFuture N/A N/A N/A N/A N/A
CommerceHub $100.55 million 9.45 $9.09 million $0.28 78.39

CommerceHub has higher revenue and earnings than eFuture.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for eFuture and CommerceHub, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eFuture 0 0 0 0 N/A
CommerceHub 0 0 4 0 3.00

CommerceHub has a consensus target price of $26.25, suggesting a potential upside of 19.59%. Given CommerceHub’s higher probable upside, analysts clearly believe CommerceHub is more favorable than eFuture.


CommerceHub beats eFuture on 8 of the 8 factors compared between the two stocks.

eFuture Company Profile

eFuture Holding Inc., formerly eFuture Information Technology Inc., is a holding company. The Company is a software and solution provider and a mobile business enabler to China’s retail and consumer goods industries. All of the Company’s operations are conducted through its Chinese subsidiary, eFuture (Beijing) Royalstone Information Technology Inc. (eFuture Beijing). The Company caters to manufacturers, distributors, resellers, logistics companies and retailers. Its software professional service includes delivery services, recurring maintenance services and offers support service system. The Company’s software solutions are specifically designed to optimize demand processes from factory to consumer, and to address supply chain management (SCM), business processes, decision support, inventory optimization, collaborative planning and forecasting requirements. Its Omni-channel solutions business includes a series of omni-channel cloud services. Its Omni-channel solutions offer myStore.

CommerceHub Company Profile

CommerceHub, Inc. is a provider of cloud-based e-commerce fulfillment and marketing solutions that integrate supply, demand and delivery for retailers and consumer brands, manufacturers and distributors. The Company’s end-to-end solutions are provided through the CommerceHub software platform, a hub that streamlines integration and enables transactions among its retailer and supplier customers and their other trading partners, while also enabling them to access the online marketplaces, search engines, social and product advertising and other digital marketing channels where consumers browse and buy. Its solutions also help its customers integrate with the third-party logistics (3PL) providers, including fulfillment and delivery providers that take purchased products to the consumer’s doorstep. The Company’s solutions include Supply Solutions, Demand Solutions and Delivery Solutions.

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