Cinemark (NYSE:CNK) and TIX (OTCMKTS:TIXC) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, valuation, earnings, analyst recommendations, profitability and dividends.

Earnings and Valuation

This table compares Cinemark and TIX’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cinemark $2.99 billion 1.52 $264.18 million $2.26 17.23
TIX $17.40 million 0.27 -$4.68 million N/A N/A

Cinemark has higher revenue and earnings than TIX.

Analyst Ratings

This is a summary of current ratings and target prices for Cinemark and TIX, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cinemark 0 2 7 0 2.78
TIX 0 0 0 0 N/A

Cinemark currently has a consensus price target of $44.00, indicating a potential upside of 13.02%. Given Cinemark’s higher probable upside, equities analysts clearly believe Cinemark is more favorable than TIX.

Volatility and Risk

Cinemark has a beta of 0.79, suggesting that its share price is 21% less volatile than the S&P 500. Comparatively, TIX has a beta of 0.72, suggesting that its share price is 28% less volatile than the S&P 500.


This table compares Cinemark and TIX’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cinemark 9.12% 19.92% 6.53%
TIX -50.81% -11.59% -10.39%


Cinemark pays an annual dividend of $1.28 per share and has a dividend yield of 3.3%. TIX does not pay a dividend. Cinemark pays out 56.6% of its earnings in the form of a dividend. Cinemark has increased its dividend for 2 consecutive years.


Cinemark beats TIX on 11 of the 12 factors compared between the two stocks.

Cinemark Company Profile

Cinemark Holdings, Inc., together with its subsidiaries, engages in the motion picture exhibition business. As of October 15, 2018, it operated 539 theatres with 5,998 screens in 41 states of the United States, Brazil, Argentina, Chile, and 12 other Latin American countries. The company was incorporated in 2006 and is headquartered in Plano, Texas.

TIX Company Profile

Tix Corporation, through its subsidiary, Tix4Tonight, LLC, operates as an entertainment company in the United States. The company provides discount ticketing and discount dinner reservations services. It offers discount tickets under short-term, exclusive, and nonexclusive agreements in Las Vegas at a discount of up to 50 percent for same-day shows, concerts, attractions, and sporting events. The company also provides reservations for discounted dinners at various restaurants surrounding the Las Vegas strip and downtown. As of February 21, 2017, it operated 10 discount ticket stores in Las Vegas under its Tix4Tonight marquee. The company was formerly known as Cinema Ride, Inc. and changed its name to Tix Corporation in March 2005. Tix Corporation was founded in 1993 and is headquartered in Studio City, California.

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