Christian Cocks Sells 196,411 Shares of Hasbro (NASDAQ:HAS) Stock

Hasbro, Inc. (NASDAQ:HAS) CEO Christian Cocks sold 196,411 shares of the stock in a transaction dated Thursday, February 26th. The shares were sold at an average price of $100.33, for a total value of $19,705,915.63. Following the transaction, the chief executive officer owned 303,310 shares in the company, valued at $30,431,092.30. This trade represents a 39.30% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink.

Hasbro Stock Down 1.4%

Shares of HAS opened at $97.63 on Wednesday. Hasbro, Inc. has a 1 year low of $49.00 and a 1 year high of $106.98. The company has a debt-to-equity ratio of 4.89, a current ratio of 1.38 and a quick ratio of 1.24. The stock has a 50 day simple moving average of $91.99 and a two-hundred day simple moving average of $83.05. The firm has a market cap of $13.74 billion, a P/E ratio of -41.54, a P/E/G ratio of 1.71 and a beta of 0.54.

Hasbro (NASDAQ:HAS) last announced its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. During the same period last year, the business posted $0.46 earnings per share. The company’s revenue for the quarter was up 31.3% on a year-over-year basis. On average, analysts forecast that Hasbro, Inc. will post 4.33 earnings per share for the current fiscal year.

Hasbro Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Wednesday, March 4th. Investors of record on Wednesday, February 18th will be given a dividend of $0.70 per share. This represents a $2.80 annualized dividend and a yield of 2.9%. The ex-dividend date is Wednesday, February 18th. Hasbro’s dividend payout ratio (DPR) is presently -119.15%.

Trending Headlines about Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Broader analyst support: several sell‑side firms have raised price targets and ratings (Goldman Sachs, JPMorgan, Morgan Stanley and others), and broker consensus remains a “Moderate Buy” — supportive for medium‑term sentiment. Hasbro Receives Consensus Rating of Moderate Buy
• Positive Sentiment: Zacks Research raised multiple mid‑ and long‑term EPS forecasts (FY2026–FY2028 and several quarters), signaling improving expected earnings power beyond the current quarter. Hasbro Sees a More Significant Dip Than Broader Market (Zacks)
• Positive Sentiment: Dividend maintained: Hasbro declared a $0.70 quarterly dividend (2.8% yield), supporting income‑oriented investors. This continues to underpin shareholder returns even as near‑term EPS sees variability. Dividend / SEC filing (MarketBeat references)
• Neutral Sentiment: Product & IP activity: Hasbro rolled out branded SKU news (Star Wars Black Series two‑pack and a Monopoly FIFA World Cup 2026 edition with Panini cards). These support the product pipeline and licensing monetization but are typically incremental to near‑term results. Star Wars Black Series 2-pack unveiled Monopoly FIFA World Cup 2026 Edition
• Negative Sentiment: Insider selling: CEO Christian Cocks sold 196,411 shares (~$19.7M at an average price of $100.33) and reduced his stake materially. Large insider disposals can sap near‑term investor confidence even when management retains significant holdings. Christian Cocks Sells 196,411 Shares
• Negative Sentiment: Near‑term estimate cut: Zacks trimmed Q1 2026 EPS expectations (to ~$0.97), creating short‑term earnings uncertainty that can pressure the stock ahead of the quarter. Zacks cuts Q1 estimate
• Negative Sentiment: Third‑party downgrade/notes: at least one analyst piece flagged structural or valuation concerns (Seeking Alpha downgrade commentary), which can add selling pressure among value‑oriented investors. MAGIC Strength Increasingly Reflected (Downgrade)

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently modified their holdings of HAS. Vanguard Group Inc. raised its position in Hasbro by 2.7% in the 4th quarter. Vanguard Group Inc. now owns 16,976,679 shares of the company’s stock worth $1,392,088,000 after buying an additional 453,038 shares during the last quarter. State Street Corp grew its stake in shares of Hasbro by 2.1% in the second quarter. State Street Corp now owns 6,508,052 shares of the company’s stock worth $480,424,000 after acquiring an additional 131,678 shares during the period. AQR Capital Management LLC raised its holdings in shares of Hasbro by 47.3% during the fourth quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock valued at $357,286,000 after purchasing an additional 1,399,499 shares during the last quarter. Geode Capital Management LLC lifted its position in Hasbro by 3.5% during the fourth quarter. Geode Capital Management LLC now owns 3,661,020 shares of the company’s stock valued at $299,700,000 after purchasing an additional 122,592 shares during the period. Finally, Bank of America Corp DE boosted its holdings in Hasbro by 21.9% in the third quarter. Bank of America Corp DE now owns 3,633,213 shares of the company’s stock worth $275,579,000 after purchasing an additional 651,790 shares during the last quarter. 91.83% of the stock is owned by institutional investors.

Analyst Ratings Changes

HAS has been the subject of several research analyst reports. Seaport Research Partners raised shares of Hasbro to a “strong-buy” rating in a research report on Monday, November 10th. Wall Street Zen upgraded shares of Hasbro from a “buy” rating to a “strong-buy” rating in a report on Saturday, February 7th. Morgan Stanley upped their target price on Hasbro from $103.00 to $119.00 and gave the stock an “overweight” rating in a report on Wednesday, February 11th. Citigroup raised their target price on Hasbro from $97.00 to $118.00 and gave the company a “buy” rating in a research note on Thursday, February 12th. Finally, Wolfe Research lifted their price target on Hasbro from $90.00 to $124.00 and gave the company an “outperform” rating in a research report on Friday, February 13th. Eleven investment analysts have rated the stock with a Buy rating, two have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $114.08.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.