CBS Co. Common Stock (NYSE: CBS) and SKY (OTCMKTS:SKYAY) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, profitability, institutional ownership and valuation.

Analyst Ratings

This is a summary of recent ratings and recommmendations for CBS Co. Common Stock and SKY, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CBS Co. Common Stock 0 9 17 0 2.65
SKY 0 2 1 0 2.33

CBS Co. Common Stock currently has a consensus price target of $67.53, suggesting a potential upside of 28.58%. Given CBS Co. Common Stock’s stronger consensus rating and higher possible upside, analysts plainly believe CBS Co. Common Stock is more favorable than SKY.

Volatility and Risk

CBS Co. Common Stock has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500. Comparatively, SKY has a beta of 0.73, suggesting that its share price is 27% less volatile than the S&P 500.

Valuation & Earnings

This table compares CBS Co. Common Stock and SKY’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
CBS Co. Common Stock $13.69 billion 1.44 $357.00 million $4.19 12.53
SKY $18.50 billion N/A $1.11 billion $3.64 21.46

SKY has higher revenue and earnings than CBS Co. Common Stock. CBS Co. Common Stock is trading at a lower price-to-earnings ratio than SKY, indicating that it is currently the more affordable of the two stocks.


This table compares CBS Co. Common Stock and SKY’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CBS Co. Common Stock 10.21% 81.10% 8.63%

Insider & Institutional Ownership

74.7% of CBS Co. Common Stock shares are owned by institutional investors. 1.8% of CBS Co. Common Stock shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


CBS Co. Common Stock pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. SKY pays an annual dividend of $1.28 per share and has a dividend yield of 1.6%. CBS Co. Common Stock pays out 17.2% of its earnings in the form of a dividend. SKY pays out 35.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CBS Co. Common Stock has increased its dividend for 6 consecutive years.


CBS Co. Common Stock beats SKY on 12 of the 15 factors compared between the two stocks.

CBS Co. Common Stock Company Profile

CBS Corporation operates as a mass media company worldwide. The company operates through four segments: Entertainment, Cable Networks, Publishing, and Local Media. The Entertainment segment distributes a schedule of news and public affairs broadcasts, and sports and entertainment programming; produces, acquires, and/or distributes programming, including series, specials, news, and public affairs; operates online content networks for information and entertainment; produces, acquires, and distributes theatrical motion pictures; and digital streaming services. The Cable Networks segment offers subscription program services, such as original series, theatrical feature films, documentaries, boxing and other sports-related programming, and special events. This segment also operates CBS Sports Network, a 24-hour cable program service that provides college sports and related content; and Smithsonian Networks, which operates a channel featuring cultural, historical, scientific, and educational programs. The Publishing segment publishes and distributes adult and children's consumer books in printed, digital, and audio formats; develops special imprints and publishes titles based on the products of the company, as well as that of third parties; and distributes products for other publishers. This segment also delivers content; and promotes its products on its Websites, social media, and general Internet sites, as well as those related to individual titles. The Local Media segment owns 29 broadcast television stations; and operates local Websites, including content from the company's television stations. The company was founded in 1986 and is headquartered in New York, New York.

SKY Company Profile

Sky plc, together with its subsidiaries, engages in entertainment and communications businesses. The company offers pay television broadcasting and home communications services, including broadband and telephone services; over-the-top subscriptions; and HD, UHD, multiscreen, line rental, second smartcard, premium HD, and mobile TV, as well as on demand services, such as Catch Up TV and box sets. Sky plc serves approximately 22.5 million residential and commercial customers in the United Kingdom, Ireland, Italy, Germany, and Austria. The company was formerly known as British Sky Broadcasting Group plc and changed its name to Sky plc in November 2014. Sky plc was incorporated in 1988 and is headquartered in Isleworth, the United Kingdom.

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