Campbell Soup (NYSE: CPB) and Kraft Heinz Foods (NYSE:HNZ) are both large-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, dividends, earnings, institutional ownership and risk.


This table compares Campbell Soup and Kraft Heinz Foods’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Campbell Soup 11.08% 56.88% 11.76%
Kraft Heinz Foods N/A N/A N/A

Analyst Recommendations

This is a breakdown of current ratings for Campbell Soup and Kraft Heinz Foods, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Campbell Soup 4 7 0 0 1.64
Kraft Heinz Foods 0 2 1 0 2.33

Campbell Soup presently has a consensus target price of $50.30, indicating a potential upside of 1.29%. Kraft Heinz Foods has a consensus target price of $17.65, indicating a potential downside of 75.65%. Given Campbell Soup’s higher probable upside, equities research analysts plainly believe Campbell Soup is more favorable than Kraft Heinz Foods.


Campbell Soup pays an annual dividend of $1.40 per share and has a dividend yield of 2.8%. Kraft Heinz Foods does not pay a dividend. Campbell Soup pays out 49.0% of its earnings in the form of a dividend.

Earnings & Valuation

This table compares Campbell Soup and Kraft Heinz Foods’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Campbell Soup $7.89 billion 1.89 $887.00 million $2.86 17.36
Kraft Heinz Foods N/A N/A N/A $3.26 22.24

Campbell Soup has higher revenue and earnings than Kraft Heinz Foods. Campbell Soup is trading at a lower price-to-earnings ratio than Kraft Heinz Foods, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

46.3% of Campbell Soup shares are owned by institutional investors. 37.2% of Campbell Soup shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


Campbell Soup beats Kraft Heinz Foods on 8 of the 12 factors compared between the two stocks.

About Campbell Soup

Campbell Soup Company is a food company, which manufactures and markets food products. The Company’s segments include Americas Simple Meals and Beverages; Global Biscuits and Snacks, and Campbell Fresh. The Americas Simple Meals and Beverages segment includes the retail and food service channel businesses. The segment includes the products, such as Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans and dinner sauces; Plum food and snacks; V8 juices and beverages, and Campbell’s tomato juice. The Global Biscuits and Snacks segment includes Pepperidge Farm cookies, crackers, bakery and frozen products; Arnott’s biscuits, and Kelsen cookies. The Campbell Fresh segment includes Bolthouse Farms fresh carrots, carrot ingredients, refrigerated beverages and refrigerated salad dressings; Garden Fresh Gourmet salsa, hummus, dips and tortilla chips, and the United States refrigerated soup business.

About Kraft Heinz Foods

H. J. Heinz Company, together with its subsidiaries, is engaged in manufacturing and marketing a range of food products throughout the world. The Company’s principal products include ketchup, condiments and sauces, frozen food, soups, beans and pasta meals, infant nutrition and other food products. The Company’s products are manufactured and packaged to provide wholesome foods for consumers, as well as foodservice and institutional customers. The Company manufactures and contracts for the manufacture of its products from a variety of raw food materials. The Company operates in five segments: North American Consumer Products, Europe, Asia/Pacific, U.S. Foodservice and Rest of World. The Company owns or leases office space, warehouses, distribution centers and research and other facilities throughout the world.

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