Brokerages Set Ulta Beauty Inc. (NASDAQ:ULTA) PT at $644.91

Ulta Beauty Inc. (NASDAQ:ULTA) has been assigned an average recommendation of “Moderate Buy” from the twenty-seven analysts that are presently covering the firm, Marketbeat reports. One investment analyst has rated the stock with a sell recommendation, six have given a hold recommendation, nineteen have issued a buy recommendation and one has issued a strong buy recommendation on the company. The average 1 year price target among analysts that have updated their coverage on the stock in the last year is $638.0909.

Several equities analysts have recently weighed in on the stock. Citigroup dropped their price objective on shares of Ulta Beauty from $600.00 to $560.00 and set a “neutral” rating on the stock in a report on Thursday, June 4th. Guggenheim assumed coverage on Ulta Beauty in a research note on Monday, April 20th. They issued a “buy” rating for the company. UBS Group decreased their price target on shares of Ulta Beauty from $810.00 to $735.00 and set a “buy” rating for the company in a research note on Wednesday, June 3rd. B. Riley Financial decreased their target price on shares of Ulta Beauty from $600.00 to $500.00 and set a “neutral” rating for the company in a research report on Wednesday, June 3rd. Finally, Canaccord Genuity Group decreased their target price on shares of Ulta Beauty from $799.00 to $731.00 and set a “buy” rating for the company in a research report on Wednesday, June 3rd.

Key Stories Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta’s Q1 earnings beat expectations, with EPS of $7.74 topping estimates and revenue of $3.16 billion also coming in ahead of forecasts. The company also raised FY2026 guidance, which supports the bullish case for the stock.
• Positive Sentiment: Ulta launched a new NielsenIQ study on Gen Alpha and AI-powered beauty discovery, reinforcing its focus on younger consumers and personalized shopping experiences. Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery
• Positive Sentiment: Some commentary suggests Ulta is trading at a more attractive valuation after recent weakness, and analysts still view the stock as moderately attractive overall. Here's Why Ulta Beauty (ULTA) is a Strong Value Stock
• Neutral Sentiment: Articles comparing Ulta’s stock performance with other retail names noted that ULTA has recently lagged peers, but the reports were more descriptive than fundamentally new. How Is Ulta Beauty's Stock Performance Compared to Other Retail Stocks?
• Neutral Sentiment: Another market update also said Ulta has underperformed industry peers recently, though analysts remain moderately optimistic. How Is Ulta Beauty's Stock Performance Compared to Other Retail Stocks?
• Negative Sentiment: Recent insider selling by Director George Mrkonic, Jr. may be weighing on sentiment, even though the sale was relatively small in dollar terms. Ulta Beauty (NASDAQ:ULTA) Director George Mrkonic, Jr. Sells 383 Shares

Insider Buying and Selling

In other Ulta Beauty news, Director George R. Mrkonic, Jr. sold 383 shares of the firm’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of $475.84, for a total value of $182,246.72. Following the completion of the sale, the director directly owned 2,404 shares of the company’s stock, valued at $1,143,919.36. This trade represents a 13.74% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. Company insiders own 0.17% of the company’s stock.

Hedge Funds Weigh In On Ulta Beauty

Large investors have recently made changes to their positions in the stock. Norges Bank purchased a new stake in shares of Ulta Beauty in the fourth quarter worth $430,963,000. Bowen Hanes & Co. Inc. purchased a new stake in shares of Ulta Beauty in the third quarter worth $6,012,000. Intech Investment Management LLC raised its position in shares of Ulta Beauty by 135.6% in the third quarter. Intech Investment Management LLC now owns 6,506 shares of the specialty retailer’s stock worth $3,557,000 after buying an additional 3,744 shares in the last quarter. Cookson Peirce & Co. Inc. purchased a new stake in shares of Ulta Beauty in the third quarter worth $1,008,000. Finally, Oliver Luxxe Assets LLC purchased a new stake in shares of Ulta Beauty in the fourth quarter worth $8,009,000. 90.39% of the stock is owned by institutional investors.

Ulta Beauty Trading Up 1.2%

Shares of ULTA opened at $456.13 on Friday. The stock has a market capitalization of $19.61 billion, a P/E ratio of 17.10, a price-to-earnings-growth ratio of 1.41 and a beta of 0.86. The firm’s fifty day simple moving average is $510.11 and its two-hundred day simple moving average is $581.15. Ulta Beauty has a 12 month low of $448.57 and a 12 month high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 EPS for the quarter, beating analysts’ consensus estimates of $6.89 by $0.85. The business had revenue of $3.16 billion for the quarter, compared to analysts’ expectations of $3.12 billion. Ulta Beauty had a net margin of 9.36% and a return on equity of 44.77%. The business’s quarterly revenue was up 11.1% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $6.70 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. As a group, research analysts predict that Ulta Beauty will post 28.76 EPS for the current fiscal year.

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.