Brokerages Set Procter & Gamble Company (The) (NYSE:PG) PT at $168.33

Shares of Procter & Gamble Company (The) (NYSE:PG) have been given an average rating of “Moderate Buy” by the twenty-one brokerages that are currently covering the firm, MarketBeat reports. Seven research analysts have rated the stock with a hold recommendation and fourteen have assigned a buy recommendation to the company. The average twelve-month price target among brokerages that have issued a report on the stock in the last year is $168.3333.

Several analysts recently commented on the stock. Dbs Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday, January 23rd. Barclays set a $155.00 price objective on Procter & Gamble in a report on Friday, January 16th. Deutsche Bank Aktiengesellschaft lowered their target price on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating on the stock in a research note on Monday, December 8th. Jefferies Financial Group upgraded Procter & Gamble from a “hold” rating to a “buy” rating and boosted their price target for the company from $156.00 to $179.00 in a research note on Tuesday, December 16th. Finally, Rothschild & Co Redburn increased their price objective on Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research report on Friday, January 23rd.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: New product push — P&G revived its Mr. Clean brand with a headline product innovation aimed at reinvigorating sales in cleaning/leisure categories; product momentum and marketing can help near-term sales and support market confidence. Mr. Clean Unretires and Launches New Innovation to Tackle Messes
• Positive Sentiment: Sector tailwinds — Analysts flag PG among several consumer-staples names likely to benefit from resilient staples demand, digital expansion and portfolio optimization, which supports steady cash flow and margins. This is a positive backdrop for earnings stability. 4 Consumer Product Stocks Set to Benefit From Strong Industry Momentum
• Positive Sentiment: Dividend credibility — Coverage lists PG among long-term dividend growers (Dividend Kings), reinforcing the stock’s appeal for income investors and supporting valuation multiple resilience versus cyclicals. These Dividend Kings Have Raised Their Dividends for 50+ Years
• Neutral Sentiment: Valuation comparison — A piece compares PG to Kenvue (KVUE) for value investors; useful context but not an immediate catalyst — may influence relative-rotation flows among staples investors. KVUE vs PG: Which Stock Is the Better Value Option?
• Negative Sentiment: Insider selling reported — Multiple filings and coverage note insider sale activity (including a specific 5,549-share sale) and headlines tie these sales to near-term share weakness; insider selling often triggers short-term selling pressure and investor caution. Ma. Fatima Francisco Sells 5,549 Shares of Procter & Gamble (NYSE:PG) Stock
• Negative Sentiment: Shares declined more than the market — Coverage notes PG fell more steeply than the broader market in the latest session, which appears tied to the insider selling headlines and short-term investor positioning rather than fresh operational misses. Procter & Gamble (PG) Falls More Steeply Than Broader Market: What Investors Need to Know

Insider Transactions at Procter & Gamble

In other news, insider Susan Street Whaley sold 1,809 shares of the company’s stock in a transaction on Thursday, February 19th. The stock was sold at an average price of $159.46, for a total transaction of $288,463.14. Following the completion of the sale, the insider directly owned 30,215 shares in the company, valued at approximately $4,818,083.90. This represents a 5.65% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, Chairman Jon R. Moeller sold 162,232 shares of the firm’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $162.45, for a total value of $26,354,588.40. Following the completion of the transaction, the chairman owned 319,385 shares in the company, valued at $51,884,093.25. The trade was a 33.68% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 348,618 shares of company stock worth $55,462,643. Company insiders own 0.20% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of the business. Gunpowder Capital Management LLC dba Oliver Wealth Management acquired a new position in Procter & Gamble in the 4th quarter worth about $178,000. Storen Legacy Partners LLC bought a new stake in shares of Procter & Gamble during the fourth quarter worth about $429,000. Worthington Financial Partners LLC bought a new stake in shares of Procter & Gamble during the fourth quarter worth about $468,000. Bayban bought a new position in Procter & Gamble in the 4th quarter valued at approximately $362,000. Finally, Taylor Securities Services Inc. bought a new position in Procter & Gamble in the 4th quarter valued at approximately $265,000. Institutional investors and hedge funds own 65.77% of the company’s stock.

Procter & Gamble Stock Performance

PG opened at $153.94 on Tuesday. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. Procter & Gamble has a 12-month low of $137.62 and a 12-month high of $179.99. The business has a 50 day moving average of $152.17 and a 200-day moving average of $151.23. The stock has a market cap of $357.76 billion, a price-to-earnings ratio of 22.81, a PEG ratio of 5.29 and a beta of 0.37.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The business had revenue of $22.21 billion for the quarter, compared to analysts’ expectations of $22.36 billion. During the same quarter in the prior year, the business earned $1.88 EPS. The firm’s revenue for the quarter was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, equities research analysts expect that Procter & Gamble will post 6.91 earnings per share for the current year.

Procter & Gamble Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd were paid a $1.0568 dividend. The ex-dividend date was Friday, January 23rd. This represents a $4.23 annualized dividend and a yield of 2.7%. Procter & Gamble’s payout ratio is 62.67%.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.