Brokerages Set Hasbro, Inc. (NASDAQ:HAS) Price Target at $94.64

Shares of Hasbro, Inc. (NASDAQ:HAS) have received an average recommendation of “Moderate Buy” from the twelve ratings firms that are presently covering the firm, Marketbeat Ratings reports. One investment analyst has rated the stock with a sell rating, two have given a hold rating and nine have issued a buy rating on the company. The average twelve-month price objective among brokerages that have covered the stock in the last year is $98.5455.

Several analysts recently commented on the company. The Goldman Sachs Group reaffirmed a “buy” rating and set a $114.00 target price on shares of Hasbro in a report on Wednesday. Wolfe Research upped their price objective on Hasbro from $89.00 to $90.00 in a research report on Wednesday, October 29th. Wall Street Zen raised shares of Hasbro from a “buy” rating to a “strong-buy” rating in a report on Saturday. Roth Mkm increased their price target on shares of Hasbro from $96.00 to $105.00 and gave the stock a “buy” rating in a report on Wednesday, February 4th. Finally, Jefferies Financial Group raised their price target on shares of Hasbro from $95.00 to $112.00 and gave the company a “buy” rating in a research report on Friday, February 6th.

Hedge Funds Weigh In On Hasbro

A number of hedge funds have recently bought and sold shares of HAS. Huntington National Bank raised its stake in shares of Hasbro by 10.2% during the 4th quarter. Huntington National Bank now owns 1,233 shares of the company’s stock worth $101,000 after buying an additional 114 shares during the period. Personal CFO Solutions LLC increased its holdings in Hasbro by 3.9% in the 4th quarter. Personal CFO Solutions LLC now owns 3,666 shares of the company’s stock worth $301,000 after acquiring an additional 137 shares in the last quarter. Signaturefd LLC increased its holdings in Hasbro by 6.4% in the 4th quarter. Signaturefd LLC now owns 2,268 shares of the company’s stock worth $186,000 after acquiring an additional 137 shares in the last quarter. United Capital Financial Advisors LLC raised its position in Hasbro by 2.2% during the third quarter. United Capital Financial Advisors LLC now owns 6,500 shares of the company’s stock worth $493,000 after acquiring an additional 139 shares during the period. Finally, Clarius Group LLC lifted its holdings in Hasbro by 0.6% during the third quarter. Clarius Group LLC now owns 23,283 shares of the company’s stock valued at $1,766,000 after purchasing an additional 146 shares in the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

Key Stories Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Q4 results beat Wall Street: Hasbro reported $1.51 EPS versus ~$0.99 consensus and revenue of $1.45B (vs. $1.26B est.), with revenue up ~31% YoY — a clear earnings beat that drove the rally. Hasbro posts $201.6M profit in fourth quarter, beating expectations
• Positive Sentiment: Wizards of the Coast / MTG momentum: Management said MTG had its best year, driving large revenue growth (reports cite MTG hitting ~$1.72B) and materially improving margins — a core growth engine investors are rewarding. Hasbro’s Magic Hits $1.72 Billion as Buyback Announced
• Positive Sentiment: $1 billion buyback announced: Management disclosed a sizable buyback program that reduces share count and supports EPS, a direct capital-return move that typically lifts share prices. Hasbro Rallies On Strong Q4, $1 Billion Buyback And Harry Potter Deal
• Positive Sentiment: Exclusive Harry Potter licensing deal: Hasbro struck a multi-year, global master toy license with Warner Bros. Discovery for the HBO Harry Potter series (products start 2027) — a high-profile IP win that supports long-term product and revenue upside. Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership
• Positive Sentiment: Dividend and analyst support: Hasbro declared a $0.70 quarterly dividend (yield ~2.7%) and Jefferies reiterated a Buy rating, both supportive for investor sentiment. Hasbro: Durable MTG-Driven Growth and Margin Expansion Underpin Buy Rating
• Neutral Sentiment: Earnings call tone and slides: Management’s conference call and slide deck emphasized Wizards-led profit expansion and an upbeat outlook, giving investors more confidence in execution (transcript available). Hasbro Q4 2025 Earnings Call Transcript
• Negative Sentiment: FY26 revenue outlook and economic risks: Hasbro’s FY2026 revenue forecast was flagged as below some Street estimates and management warned consumer pullback on non-essential purchases — a headwind to topline growth expectations. Hasbro forecasts annual revenue below estimates amid economic uncertainty
• Negative Sentiment: Cost/tariff headwinds and leverage: CEO noted incremental tariff pressures this year; the company also carries relatively high leverage (debt/equity elevated), which raises sensitivity to margin pressure and macro shocks. Tariff headwinds comment
• Neutral Sentiment: Short interest data unclear: Recent short-interest reporting shows zero shares (likely data artifact) and isn’t a reliable signal for current positioning. (No external link)

Hasbro Trading Up 7.5%

Shares of Hasbro stock opened at $104.00 on Friday. The stock has a market cap of $14.60 billion, a PE ratio of -25.94, a price-to-earnings-growth ratio of 1.73 and a beta of 0.56. The firm has a fifty day moving average price of $86.22 and a 200 day moving average price of $80.58. Hasbro has a 1 year low of $49.00 and a 1 year high of $105.35. The company has a debt-to-equity ratio of 7.65, a current ratio of 1.70 and a quick ratio of 1.42.

Hasbro (NASDAQ:HAS) last announced its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, topping the consensus estimate of $0.99 by $0.52. The company had revenue of $1.45 billion for the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a positive return on equity of 82.17% and a negative net margin of 12.81%.The firm’s revenue for the quarter was up 31.3% compared to the same quarter last year. During the same period last year, the firm earned $0.46 EPS. Equities research analysts predict that Hasbro will post 4.33 earnings per share for the current year.

Hasbro Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th will be given a dividend of $0.70 per share. The ex-dividend date is Wednesday, February 18th. This represents a $2.80 dividend on an annualized basis and a dividend yield of 2.7%. Hasbro’s dividend payout ratio (DPR) is -69.83%.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.