Oxford Industries (NYSE:OXM – Get Free Report) and Brilliant Earth Group (NASDAQ:BRLT – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations and dividends.
Analyst Recommendations
This is a breakdown of recent ratings for Oxford Industries and Brilliant Earth Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Oxford Industries | 1 | 7 | 0 | 0 | 1.88 |
| Brilliant Earth Group | 1 | 7 | 0 | 0 | 1.88 |
Oxford Industries currently has a consensus target price of $40.00, indicating a potential upside of 10.09%. Brilliant Earth Group has a consensus target price of $1.74, indicating a potential upside of 27.76%. Given Brilliant Earth Group’s higher probable upside, analysts clearly believe Brilliant Earth Group is more favorable than Oxford Industries.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Oxford Industries | -2.65% | 4.55% | 1.87% |
| Brilliant Earth Group | -0.66% | -15.48% | -5.99% |
Volatility & Risk
Oxford Industries has a beta of 1.06, indicating that its share price is 6% more volatile than the S&P 500. Comparatively, Brilliant Earth Group has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500.
Insider and Institutional Ownership
91.2% of Oxford Industries shares are owned by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are owned by institutional investors. 6.5% of Oxford Industries shares are owned by company insiders. Comparatively, 83.2% of Brilliant Earth Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Earnings & Valuation
This table compares Oxford Industries and Brilliant Earth Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Oxford Industries | $1.48 billion | 0.37 | -$27.89 million | ($2.64) | -13.76 |
| Brilliant Earth Group | $437.48 million | 0.31 | -$3.63 million | ($0.29) | -4.69 |
Brilliant Earth Group has lower revenue, but higher earnings than Oxford Industries. Oxford Industries is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.
Summary
Brilliant Earth Group beats Oxford Industries on 7 of the 12 factors compared between the two stocks.
About Oxford Industries
Oxford Industries, Inc., an apparel company, designs, sources, markets, and distributes products of lifestyle and other brands worldwide. The company offers men's and women's sportswear and related products under the Tommy Bahama brand; and women's and girl's dresses and sportswear, scarves, bags, jewelry, and belts, as well as children's apparel, swim, footwear, and licensed products under the Lilly Pulitzer brand. In addition, the company licenses Tommy Bahama brand for various products, such as indoor and outdoor furniture, beach chairs, bedding and bath linens, fabrics, leather goods and gifts, headwear, hosiery, sleepwear, shampoo, toiletries, fragrances, cigar accessories, distilled spirits, and other products; and Lilly Pulitzer for stationery and gift products, home furnishing products, and eyewear. The company distribute its products through southerntide.com, thebeaufortbonnetcompany.com, and duckhead.com; and specialty retailers. It offers products through its retail stores, department stores, specialty stores, multi-branded e-commerce retailers, off-price retailers, and other retailers, as well as e-commerce sites. The company operates brand-specific full-price retail stores; Tommy Bahama food and beverage locations; and Tommy Bahama outlet stores. Oxford Industries, Inc. was founded in 1942 and is headquartered in Atlanta, Georgia.
About Brilliant Earth Group
Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company’s product assortment and merchandise include a collection of diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, including e-commerce and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is headquartered in San Francisco, California.
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