Brightcove (NASDAQ: ACXM) and Acxiom (NASDAQ:ACXM) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, profitability, analyst recommendations, earnings and risk.

Valuation and Earnings

This table compares Brightcove and Acxiom’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Brightcove $155.91 million 1.90 -$19.51 million ($0.48) -17.19
Acxiom $917.41 million 4.30 $23.48 million $0.44 115.68

Acxiom has higher revenue and earnings than Brightcove. Brightcove is trading at a lower price-to-earnings ratio than Acxiom, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Brightcove and Acxiom’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brightcove -9.04% -15.19% -8.01%
Acxiom 2.34% 3.93% 2.45%

Volatility & Risk

Brightcove has a beta of 1.54, indicating that its stock price is 54% more volatile than the S&P 500. Comparatively, Acxiom has a beta of 1.42, indicating that its stock price is 42% more volatile than the S&P 500.

Insider and Institutional Ownership

75.1% of Brightcove shares are owned by institutional investors. Comparatively, 94.5% of Acxiom shares are owned by institutional investors. 4.9% of Brightcove shares are owned by insiders. Comparatively, 3.5% of Acxiom shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations and price targets for Brightcove and Acxiom, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brightcove 0 1 4 0 2.80
Acxiom 0 0 5 0 3.00

Brightcove currently has a consensus price target of $11.81, indicating a potential upside of 43.18%. Acxiom has a consensus price target of $46.00, indicating a potential downside of 9.63%. Given Brightcove’s higher probable upside, analysts plainly believe Brightcove is more favorable than Acxiom.

Summary

Acxiom beats Brightcove on 11 of the 14 factors compared between the two stocks.

Brightcove Company Profile

Brightcove Inc. provides cloud-based services for video. The company offers Video Cloud, an online video platform that enables its customers to publish and distribute video to Internet-connected devices. Its Video Cloud platform offers various features and functionalities, such as uploading and encoding, content management, video player technology, multi-platform video experiences, live video streaming, distribution and syndication, social media, advertising and monetization, and analytics, as well as APIs, SDKs, and developer resources. The company also provides Zencoder, a cloud-based video encoding service with various features and functionalities, including file support, quality and control, speed and reliability, platform and security, and account and integration; SSAI, a cloud-based ad insertion and video stitching service; and Player, a cloud-based service for creating and managing video player experiences. In addition, it offers Video Marketing Suite, a suite of video technologies designed to address the needs of marketers to drive awareness, engagement, and conversion; OTT Flow, a service for media companies and content owners; and Enterprise video suite, an enterprise-class platform for internal communications, employee training, live streaming, marketing, and e-commerce videos. Further, the company provides account management, professional services, support, and online and onsite training services. Brightcove Inc. offers its products to media companies, broadcasters, publishers, brands, and corporations; and governments, educational institutions, and non-profit organizations through direct sales, referral partners, channel partners, and resellers in North America, Europe, Japan, the Asia Pacific, and internationally, as well as sells its products online. The company was formerly known as Video Marketplace, Inc. and changed its name to Brightcove Inc. in March 2005. Brightcove Inc. was founded in 2004 and is headquartered in Boston, Massachusetts.

Acxiom Company Profile

Acxiom Corporation operates a technology and enablement services company in the United States, Europe, the Asia-Pacific, and internationally. The company operates through three segments: Connectivity, Audience Solutions, and Marketing Services. The Connectivity segment provides a foundational identity resolution layer, which enables its clients to identify and reach consumers across channels and measure the impact of marketing on sales. This segment offers LiveRamp IdentityLink, an identity resolution service that ties data back to real people and makes it possible to onboard that data for people-based marketing initiatives across digital channels. Its IdentityLink serves brands and agencies, marketing technology providers, data owners, and publishers. The Audience Solutions segment offers consumer demographics products, including InfoBase products to marketers with the ability to identify and reach the right audience with the right message across traditional and digital channels; and AbiliTec, which enables brands recognize individuals and households using various types of input variables and connect identities online and offline. The Marketing Services segment offers marketing database services, and strategy and analytics. The company serves companies and organizations in the financial services, insurance, information services, direct marketing, retail, consumer packaged goods, technology, automotive, healthcare, travel, and communications industries, as well as in the non-profit and government sectors. Acxiom Corporation was founded in 1969 and is headquartered in Conway, Arkansas.

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