Brightcove (NASDAQ: BCOV) is one of 97 publicly-traded companies in the “Enterprise Software” industry, but how does it contrast to its peers? We will compare Brightcove to related companies based on the strength of its profitability, earnings, dividends, institutional ownership, analyst recommendations, valuation and risk.

Risk & Volatility

Brightcove has a beta of 1.85, indicating that its stock price is 85% more volatile than the S&P 500. Comparatively, Brightcove’s peers have a beta of 1.13, indicating that their average stock price is 13% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current recommendations for Brightcove and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brightcove 0 2 1 0 2.33
Brightcove Competitors 342 2023 3866 106 2.59

Brightcove presently has a consensus target price of $7.67, indicating a potential upside of 5.02%. As a group, “Enterprise Software” companies have a potential upside of 4.04%. Given Brightcove’s higher possible upside, equities research analysts clearly believe Brightcove is more favorable than its peers.

Insider and Institutional Ownership

62.2% of Brightcove shares are owned by institutional investors. Comparatively, 59.4% of shares of all “Enterprise Software” companies are owned by institutional investors. 12.7% of Brightcove shares are owned by company insiders. Comparatively, 23.4% of shares of all “Enterprise Software” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.


This table compares Brightcove and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brightcove -12.22% -19.65% -11.19%
Brightcove Competitors -24.76% -413.34% -8.28%

Earnings & Valuation

This table compares Brightcove and its peers gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Brightcove $153.34 million -$10.62 million -13.27
Brightcove Competitors $1.27 billion $348.14 million 36.22

Brightcove’s peers have higher revenue and earnings than Brightcove. Brightcove is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


Brightcove peers beat Brightcove on 7 of the 12 factors compared.

About Brightcove

Brightcove Inc. is a global provider of cloud-based services for video. The Company’s products and services include Brightcove Video Cloud (Video Cloud), Brightcove Zencoder (Zencoder), Brightcove Once (Once), Brightcove Perform (Perform), Brightcove Video Marketing Suite (Video Marketing Suite), Brightcove Lift (Lift), Brightcove OTT Flow (OTT Flow) and Brightcove Enterprise Video Suite (Enterprise Video Suite), among others. Video Cloud is an online video platform. Video Cloud enables its customers to publish and distribute video to Internet-connected devices. Zencoder is a cloud-based video encoding service. Once is a cloud-based advertisement insertion and video stitching service. Perform is a cloud-based service for creating and managing video player experiences. Video Marketing Suite is a suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion.

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