Bridgeline Digital (NASDAQ: BLIN) and Tableau Software (NYSE:DATA) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, analyst recommendations, institutional ownership, earnings, dividends and risk.

Profitability

This table compares Bridgeline Digital and Tableau Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bridgeline Digital -29.84% -9.85% -6.42%
Tableau Software -17.08% -18.71% -11.72%

Risk and Volatility

Bridgeline Digital has a beta of 0.01, indicating that its share price is 99% less volatile than the S&P 500. Comparatively, Tableau Software has a beta of 0.9, indicating that its share price is 10% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations for Bridgeline Digital and Tableau Software, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bridgeline Digital 0 0 0 0 N/A
Tableau Software 3 15 13 0 2.32

Tableau Software has a consensus price target of $63.88, suggesting a potential downside of 8.40%. Given Tableau Software’s higher probable upside, analysts plainly believe Tableau Software is more favorable than Bridgeline Digital.

Insider & Institutional Ownership

30.0% of Bridgeline Digital shares are owned by institutional investors. Comparatively, 76.7% of Tableau Software shares are owned by institutional investors. 33.8% of Bridgeline Digital shares are owned by company insiders. Comparatively, 29.0% of Tableau Software shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Bridgeline Digital and Tableau Software’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Bridgeline Digital $15.78 million 0.69 -$832,000.00 ($1.35) -1.93
Tableau Software $869.50 million 6.34 -$93.86 million ($1.93) -36.13

Bridgeline Digital has higher revenue, but lower earnings than Tableau Software. Tableau Software is trading at a lower price-to-earnings ratio than Bridgeline Digital, indicating that it is currently the more affordable of the two stocks.

Summary

Tableau Software beats Bridgeline Digital on 7 of the 12 factors compared between the two stocks.

About Bridgeline Digital

Bridgeline Digital, Inc. is a digital engagement company. The Company’s iAPPS platform is a Web Engagement Management (WEM) platform that integrates Web Content Management, e-commerce, e-marketing, Social Media management and Web Analytics to help marketers deliver digital experiences that engage and convert their customers across all channels. The iAPPS platform is delivered through a cloud-based Software as a Service (SaaS) multi-tenant business model, which provides customers with deployment providing maintenance, daily technical operation and support, or through a perpetual licensing business model. The iAPPS suite of products includes iAPPS Experience Manager, iAPPS Content Manager, iAPPS Commerce, iAPPS Marketier, iAPPS Analyzer, iAPPSds and iAPPS Social. It offers various services, such as digital engagement services, digital strategy services, usability design and information architecture. It provides shared hosting, dedicated hosting and SaaS hosting for its customers.

About Tableau Software

Tableau Software, Inc. (Tableau) offers software products. The Company’s products are used by people of diverse skill levels across all kinds of organizations. The Company’s products are used by people of skill levels across all kinds of organizations. Its technologies include visual query language (VizQL) and Hybrid Data Architecture. VizQL unifies the formerly disparate tasks of query and visualization and allows users to transform questions into pictures without the need for software scripts, chart wizards or dialogue boxes. The Company’s products include Tableau Desktop, a self-service product for anyone with data; Tableau Server, a business intelligence platform for organizations; Tableau Online, a hosted software-as-a-service (SaaS) version of Tableau Server; Tableau Public, a cloud-based platform for analyzing and sharing public data, and Vizable, an application used to analyze data on a tablet.

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