Booking (NASDAQ:BKNG) Director Vanessa Ames Wittman Sells 15 Shares

Booking Holdings Inc. (NASDAQ:BKNG) Director Vanessa Ames Wittman sold 15 shares of the business’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the transaction, the director directly owned 687 shares of the company’s stock, valued at approximately $3,566,320.05. This represents a 2.14% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link.

Vanessa Ames Wittman also recently made the following trade(s):

• On Monday, December 15th, Vanessa Ames Wittman sold 15 shares of Booking stock. The stock was sold at an average price of $5,362.00, for a total value of $80,430.00.
• On Monday, November 17th, Vanessa Ames Wittman sold 15 shares of Booking stock. The stock was sold at an average price of $5,030.00, for a total value of $75,450.00.

Booking Trading Down 1.5%

BKNG traded down $77.15 during midday trading on Friday, reaching $5,115.91. The company’s stock had a trading volume of 373,076 shares, compared to its average volume of 208,016. The stock’s 50-day moving average is $5,182.53 and its 200-day moving average is $5,366.38. Booking Holdings Inc. has a 1 year low of $4,096.23 and a 1 year high of $5,839.41. The firm has a market capitalization of $164.89 billion, a price-to-earnings ratio of 33.25, a PEG ratio of 1.13 and a beta of 1.23.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Tuesday, October 28th. The business services provider reported $99.50 earnings per share for the quarter, topping the consensus estimate of $95.56 by $3.94. Booking had a net margin of 19.37% and a negative return on equity of 134.86%. The firm had revenue of $9.01 billion for the quarter, compared to analysts’ expectations of $8.71 billion. During the same quarter in the prior year, the business earned $83.39 EPS. The business’s quarterly revenue was up 12.7% on a year-over-year basis. As a group, equities research analysts forecast that Booking Holdings Inc. will post 209.92 earnings per share for the current fiscal year.

Booking Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Wednesday, December 31st. Stockholders of record on Friday, December 5th were given a $9.60 dividend. This represents a $38.40 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date was Friday, December 5th. Booking’s dividend payout ratio is 24.96%.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: KAYAK’s 2026 “What the Future” report highlights destination and behavior trends that support continued travel demand — a tailwind for Booking’s core marketplaces. KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
• Neutral Sentiment: Options-market flow is being analyzed for directional bets and hedging around BKNG — this can signal positioning but is not a definitive directional catalyst by itself. 6BKNG : What the Options Market Tells Us About Booking Holdings
• Neutral Sentiment: Heightened investor interest and search activity around Booking is drawing attention but doesn’t by itself explain near-term price direction. Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
• Neutral Sentiment: Roundups and analyst coverage (e.g., top stock reports) are increasing visibility but provide mixed, non-specific short-term impact. Top Stock Reports for American Express, Intuitive Surgical & Booking
• Negative Sentiment: CEO Glenn D. Fogel disclosed sales totaling 1,013 shares on Jan. 15 (two Form 4 filings) for roughly $5.25M — a visible reduction in insider holdings that can pressure sentiment despite the small percentage change relative to total ownership. Form 4 (Fogel) – SEC Filing Form 4 (Fogel) – SEC Filing
• Negative Sentiment: Director Vanessa Ames Wittman sold 15 shares (~$77.9k) on Jan. 15 — a small absolute amount but contributes to the pattern of insider selling cited by the market. Form 4 (Wittman) – SEC Filing

Institutional Trading of Booking

Institutional investors have recently made changes to their positions in the stock. Norges Bank bought a new stake in Booking during the 2nd quarter worth about $2,210,917,000. Laurel Wealth Advisors LLC increased its stake in shares of Booking by 578,824.0% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock valued at $1,675,765,000 after acquiring an additional 289,412 shares during the last quarter. HF Advisory Group LLC raised its holdings in Booking by 28,353.8% in the fourth quarter. HF Advisory Group LLC now owns 204,298 shares of the business services provider’s stock worth $1,094,083,000 after purchasing an additional 203,580 shares during the period. Vestor Capital LLC lifted its holdings in Booking by 658,925.0% during the second quarter. Vestor Capital LLC now owns 105,444 shares of the business services provider’s stock worth $610,441,000 after acquiring an additional 105,428 shares in the last quarter. Finally, Symphony Financial Ltd. Co. acquired a new position in shares of Booking in the 2nd quarter valued at approximately $536,675,000. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

BKNG has been the topic of a number of research analyst reports. The Goldman Sachs Group raised their price objective on Booking from $5,640.00 to $6,050.00 and gave the stock a “neutral” rating in a report on Wednesday, October 29th. UBS Group set a $6,806.00 price objective on shares of Booking and gave the stock a “buy” rating in a report on Wednesday, October 29th. Wall Street Zen upgraded Booking from a “hold” rating to a “buy” rating in a research note on Sunday, January 4th. KeyCorp boosted their price objective on Booking from $6,450.00 to $6,630.00 and gave the company an “overweight” rating in a report on Wednesday, October 29th. Finally, Sanford C. Bernstein dropped their target price on shares of Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a report on Tuesday, January 6th. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating and eight have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, Booking currently has an average rating of “Moderate Buy” and a consensus target price of $6,225.56.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.